Delivering insights with impact is the critical role that insights, marketing research and analytics professionals provide so our industry can improve patient care. Given that 90% of the insights function is not seen (or should not been seen) in the deliverables we present to our executives and marketing counterparts, that 10% "tip of the iceberg" that is shared should be precise, actionable and focus on communication, engagement, influence and the follow through loop.
The 2017 PMRG Institute will explore our responsibility as insights partners that drive decisions to improve patient care and outcomes. We will focus on the practical execution of integrated insights, other innovative techniques and technologies, and how to elevate our role as insights leaders. We will examine these and many more topics driven by a faculty of key thought leaders from our industry and beyond, taking full advantage of the fact that innovation within an industry often comes from outside sources.
Attendees will participate in peer-reviewed, fully-vetted sessions including our newly developed Fordyce Corner session, engaging “big picture” keynotes, 45 minute actionable breakout sessions and client-led round table discussions. Where appropriate, cross-sector examples will be used to illuminate ways in which other industries have met challenges similar to those confronting the healthcare industry. Our full agenda will announced on July 11 and will include tracks appropriate for leaders, experienced insights professionals, young professionals and students. Click here to see our call for presenters, submissions are due May 26.