Conference Agenda

Click on a session name for the session description and speaker biographies.
Download a printable version of the agenda. 
Most sessions will be eligible for PRC certification. Submit through the PRC website directly.  



 

Monday, October 24

9am – 12pm

Poster Session Presenter & Exhibitors Set Up, Grand Ballroom C

1:45–2:15pm

General Session & Breakouts Presenter Rehearsal Time

9am – 6pm

Hospitality Desk, Crystal Foyer, across from parking lot entrance

12:30pm – 2:15pm

Lunch with Poster Session & Exhibitor Showcase, Grand Ballroom C

Table top booths available for Platinum & Gold Sponsors

Vote for Best Poster in the app to be recognized at Tuesday Award Dinner,
Reserved tables available for New Members / First Time Attendees & Young Professionals

Buffet open at 12pm for poster presenters / exhibitors

The 1st 50 attendees will receive a copy of Jonah Berger’s latest book Invisible Influence: The Hidden Forces that Shape Behavior

POSTER SESSIONS

Prototype to Patient Life: Human Factors of Autoinjectors

 

Ariel Herrlich & Alex Zhu, SKIM

A Simple Machine Learning Approach to Finding and Targeting High Value Physicians

Tim Hare, Ewa J. Kleczyk, PhD, & Nitin Choudhary, Symphony Health Solutions

Need Insights?
Critical Thinking is THE Core Skill

Simon Fitall, Galileo Analytics

Applying CPG Learnings to Develop Winning Healthcare Messages

Bill Salokar & Alex Gonzalez, SKIM

Optimizing Communication Using Applied Consumer Neuroscience

Allison Gutkowski, HCD Research

PMRG Health Literacy Initiative Poster

Tom Donnelly, MarketVision Research, Heather Collins, Baltimore Research & Scott von Lutcken, Merck

PMRG ROI Task Force

Is it worth it? Understanding and Measuring the ROI of Market Research

Guy Powell, ProRelevant &
Jim Kirk, Quintiles - Retired
Watch Sept 21 webinar on demand
this must be opened in Internet Explorer or Firefox

Student Poster Competition Winner 

How Do Formulary Restrictions Affect Brand Loyalty in Medicare Part D Plans?
Yu Wang, B.S. PCA, Graduate Assistant, UGA

 

Student Poster Competition Runner Up

Potential for Innovative Payment Strategies in the Treatment of Atrial Fibrillation Using Cost Effectiveness Modeling
Chukwuebuka Dibie & Sujith Ramachandran, University Of Mississippi

 

 

2:20pm

 2:30pm – 3:20pm

 

Welcome: Stephanie Reynders, PMRG Executive Director & Paul Gorman, Merck & Co, Education Committee Chair

Contagious: How to Make Insights Catch On?
Jonah Berger, Marketing Professor, Wharton School, University of Pennsylvania & author of the recent

New York Times and Wall Street Journal bestseller Contagious: Why Things Catch OnInvisible Influence: The Hidden Forces that Shape Behavior
Grand Ballroom AB

3:25pm

Meet Your Candidates & Cast Your Vote for the PMRG 2017 Directors
led by Paul Allen, Olson Research Group, PMRG Vice President
Grand Ballroom AB

3:30pm – 4pm

Networking Coffee Break, Ballroom Promenade & Veranda

4pm – 4:50pm

From the Corner Office – Evolution of Healthcare Technology
Nick van Terheyden, M.D., Chief Medical Officer, Dell Healthcare & Life Sciences
Grand Ballroom AB

5pm – 6:30pm

Cocktail Reception, Ballroom Promenade & Veranda

6:30pm-8:30pm

Individual Invitation Dinners On Own

 

Tuesday, October 25

7:15am–6pm

Hospitality Desk, Crystal Foyer

7:30am – 8:30am

Breakfast with Poster Session & Exhibitor Showcase, Grand Ballroom C
Vote by 3pm in the app for Best Poster to be recognized at Award Dinner

8:30am

8:40am – 9:20am

Welcome, PMRG Updates: Paul Allen, Olson Research Group, PMRG Vice President

 Scott Chesney, President & CEO of Scott Chesney, LLC
Change IS Opportunity
Grand Ballroom AB

9:25am - 9:55am ‚Äč MRII/PMRG Innovation Adoption Study, Grand Ballroom AB
Lisa Courtade, Merck & Co., Charlotte Sibley & Bill Salokar, SKIM

9:55am – 10am

2017 CONNECT Announcement, Grand Ballroom AB
Bill Salokar, SKIM, Program Committee Chair

10am – 10:30am

Networking Coffee Break, Ballroom Promenade & Veranda

 

Session
Crystal I & II
Fundamentals/YP Track

Session
Crystal III

Session
Gallery

Session
Plaza I & II, one floor above Terrace Room

10:30am – 11:05am

Better Together: Creating Communication that Resonates Emotionally + Rationally

Paul Gorman, Merck,
Sherry Fox,
The Planning Shop International &
Lee Carter, maslansky + partners

This fundamentals track is appropriate for new insights professionals and directors of insights teams.

You Again? How the "Professional Respondent" Can Be Your Ally

Debra A. Kossman, Ph.D., R.N., NAXION, Inc. & Nevena Damjanov, M.D., Medical Oncologist & Associate Professor of Clinical Medicine, Abramson Cancer Center, Penn Presbyterian

 

Psychological Hacks to Deliver Infectious Engagement & Richer Insight 

Avanti Ananthram & Vivienne Farr, Narrative Health

 

Figuring Out Who Calls the Shots: IDN or Payer

JP Tsang, PhD & MBA, Bayser

 

11:05am – 11:25am

Move time for breakout sessions, beverages still available in Ballroom Promenade


 

Session
Crystal I & II 
Fundamentals/YP Track

Session
Crystal III

Session
Gallery

Session
Plaza I & II, one floor above Terrace Room

11:25am – 12:15pm

High Impact Reporting – Driving Home the Point

Jaimin Mahadevia,
Janssen Pharmaceuticals, Joan Tlush, Teva &
Peter Simpson,
Segmedica, Inc.

"Is This Everything?"
Real-world Insights into Patient Emotions

Allegra Mira, Saatchi & Saatchi Wellness &
Jim Hickey, Verilogue

 

The Path to Patient-Centricity: Moving from Insight to Impact

David Franke, C Space

 

Is it worth it? Understanding and Measuring the ROI of Market Research

PMRG ROI Task Force
Tom Boulay, Merrimack & Marjorie Reedy, Merck

Watch Sept 21 webinar on demand
this must be opened in Internet Explorer or Firefox


12:15pm – 1:50pm

Lunch with Poster Session & Exhibitor Showcase, Grand Ballroom C
Vote by 3pm in the app for Best Poster to be recognized at Award Dinner
Buffet open at 11:45am for poster presenters / exhibitors

1:50pm-2:30pm

Tear Down for Poster Session & Exhibitors, Grand Ballroom C

 

Session
Crystal I & II
Fundamentals/YP Track

Session
Crystal III

Session
Gallery

Session
Plaza I & II, one floor above Terrace Room

2pm-2:35pm

An Inconvenient Truth: Slow Destruction of Our HCP Respondent Universe

Raymond W. Chan, Ph.D., inVentiv Health Research & Insights &
Gennadiy Geyler, Ricca Group

Fordyce Corner: Innovation Adoption in Healthcare Marketing Research Panel

Lisa Courtade, Merck & Co. & Charlotte Sibley, Roger Green, RG+A, Lynnette Cooke, Kantar Health,
Jim Kirk,
Susan Schwartz McDonald & Debra A. Kossman, Ph.D., R.N., NAXION, Inc. 

Predicting Impact of Celebrity Endorsement in Pharma Marketing

Steve Wakefield, Renu Dalal, Phoenix Marketing International, Roni DasGupta, M3 Global Research & Dr. Brent Rollins, Philadelphia College of Osteopathic Medicine

Serious Physicians, Serious Games, Serious Simulation

Greg Chu, InTask & Eric B. Bauman, PhD

Fellow – Games Learning Society, University of Wisconsin, Assistant Dean, DeVry Medical International’s Institute for Research and Clinical Strategy

2:35pm-3pm

Networking Coffee Break, Ballroom Promenade & Veranda

 

Session
Crystal I & II
Fundamentals/YP Track

Session
Crystal III

Session
Gallery

Session
Plaza I & II, one floor above Terrace Room

3pm-3:35pm

Triangulating Market Stakeholder Reactions To Inform Pricing Strategy Development

Amit Patel, Medical Marketing Economics, LLC

Brand Strategy GPS: Navigating Social Media on 5 Continents

Karishma Parikh,
Bristol-Myers Squibb,
Kevin Johnson & Briana Pereira, Marketeching Solutions

Leveraging Machine Learning to Gain Insight into a Market

Ewa J. Kleczyk, PhD & Jonathan Woodring, Symphony Health Solutions

Harnessing Habit as a Tool for Change

Amy Maish & Arpita Chakrabati, in-sync

 

3:35pm-4pm

Move time for breakout sessions, beverages still available in Ballroom Promenade

 

Session
Crystal I & II
Fundamentals/YP Track

Session
Crystal III

Session
Gallery

Session
Plaza I & II, one floor above Terrace Room

4pm-4:50pm

Leveraging Behavioral Economics to Inform Brand and Messaging Strategy

Anne Hale & Renata Alves, Pfizer & Chet Zalesky,
CMI Research

Moving Beyond Infographics: Embracing Contextual Factors Driving Healthcare Decisions

Thomas Richardson, PhD, KJT Group, Inc.

Relationships to Results: The Role of Community in Research

Stephanie Huston & Mariah Zebrowski Leach, Professional Writer and Patient Advocate

Disruptive Change: Precision Medicine Driving the Future

Emanuele Criscione, LCN Consulting Inc

5pm – 6pm

Cocktail Reception, Grand Ballroom AB

6pm – 8pm

Awards Dinner, Grand Ballroom AB

8pm – 12am

After-party Hosted by M3 Global Research, Terrace Room

 

Wednesday, October 26

7:45am - 12:30pm

Hospitality Desk, Crystal Foyer

8am – 9am

Breakfast, Grand Ballroom C (Overflow to Veranda)

8am – 9am

Manufacturer-only Networking Breakfast, Terrace Room Rounds for 60

9am – 9:15am

Welcome, PMRG Updates, Paul Allen, Olson Research Group, PMRG Vice President, Grand Ballroom AB

9:15am – 10am

Keynote Speaker: Robert Moran, Partner, Brunswick Group, Taxonomy of Insights, Grand Ballroom AB

10am – 10:20am

Networking Coffee Break, Ballroom Promenade & Veranda

10:20am-11:10am

What’s In It For Me? Rationalizing Research Participation, Grand Ballroom AB

 Moderators: Caroline Volpe, Compass Market Research & Amber Leila Esco, M3 Global Research

Distinguished Panelists: David Berman, Merck, Seth Cohen, Shionogi, Inc., 
Deanna Manfredi, Manfredi Consulting, Wes Michael, Rare Patient Voice, Heather Collins, Baltimore Research,
Sherri L. Bonghi, Chronic Illness Patient & Dr. Jack Goldberg, MD (HEM/ONC)

 

Insight Sharing Discussions Round Tables
Crystal I

Insight Sharing Discussions Round Tables
Crystal II

Insight Sharing Discussions Round Tables
Crystal III

 

11:20am - 12:45pm

Kristen Arent, Biogen – Creative Solutions to Market Research in Rare Disease

Jason Bahl, Paratek Pharmaceuticals - Marrying Market Research and Forecasting

John McLean, HIFU Prostate Services - Use of Marketing Research Data in Promotional Materials

Terri Boyd, Janssen – Creating Strong Partnerships with Procurement & Managing Preferred Supplier Lists

Matt Handel, Recensa Therapeutics – Market Research for Products in Development

TJ Scott, Astellas – Evolving Skill Sets for the Successful Marketing Researcher

Seth Cohen, Shionogi – Recommended Practices for Fostering the Client/Consultant Relationship

Jaimin Mahadevia, Janssen TBD – High Impact Reporting

Bruce Steinfeld, Merck – Projective Imaging in Qual MR – Techniques Used and Why They Work

Kerstin Trapp, Merck - Cybersecurity in Market Research: Practical Advice for Keeping Information Private

Antonietta Forte, Pfizer - Pros/Cons and Personal Experiences of Using Gamification in Qual and Quant

Chris Rife, Cardinal Health - Evolving Patient Experience – Impact of IDNs

Anjali Parulekar, Amgen TBD – Topic TBA

 

12:45pm

Box Lunch & Departures, Crystal Foyer

Young Professionals – grab a box lunch and meet other young professionals in Crystal I

Interested in learning more about the Health Literacy Initiative? 
Grab a box lunch and join the committee in Crystal II

 

  

PMRG Institute Sponsors

                

                     
                   
      
Become a Sponsor
  

Media & Association Partners