X Marks the Spot: Mastering Integrated Insights

Insights professionals today are navigating a rapidly evolving healthcare landscape and employing an expanding variety of quantitative and qualitative tools. Many are called to work more often at the intersection of research methodologies and marketing strategy. The 2017 CONNECT conference will discuss how researchers find that elusive “X” that marks the spot when developing insights for their brand.

With the ever-expanding role of analytics, our industry finds more ways to answer the “what” questions in different ways. The more elusive “why” continues to challenge insights professionals and marketers alike as new data streams offer an insights mirage on the horizon of qualitative content. The insights landscape continues to rapidly evolve, and skills in triangulating diverse data sets, human emotion and healthcare decision-making remain highly desirable capabilities in today’s research careers.

As the premier healthcare marketing research community, PMRG will offer the 2017 CONNECT attendees an opportunity to discuss systemic, strategic issues affecting our industry, while also providing thought-provoking examples to help navigate their market support needs back at the office. 

Attendees will participate in peer-reviewed, fully-vetted sessions including keynotes, smaller group sessions and client-led round table discussions. Where appropriate, cross-sector examples will be used to illuminate ways in which other industries have met challenges similar to those confronting the healthcare industry. Our agenda will include tracks appropriate for leaders, experienced insights professionals, young professionals and students. 

Make PMRG's 2017 Healthcare Marketing Researchers CONNECT your choice to advance your career and organization.  To see a list of the 153 diverse companies who attended last year, click here.  

See our agenda in process.  The full agenda will be posted on December 21. The conference will feature a variety of peer-reviewed, innovative sessions, workshops, client-led round table discussions, our Global Partner Expo, ample informal networking and engaging, thought-provoking keynote speakers.

Don't forget to let your professional network know you're attending by using PMRG's LinkedIn Group Page and our other social media outlets. Join the conversation - #PMRG

The exceptional content provided at this event is accomplished due to the dedication and effort of the PMRG Program Committee.  To see the full list of committee members, click here.

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