PMRG Second Annual State of the Industry Survey
Your Resource for Insights and Trends
Impacting the Healthcare Marketing Research Profession
PMRG's inaugural State of the Industry ("SOI") Survey was conducted in late-2010 to establish a baseline for measuring the attitudes and opinions regarding general biopharmaceutical industry trends and to better understand the evolving role and operations of the marketing research function. In 2011, PMRG expanded the scope of the survey to include a section dedicated to medical/surgical device and diagnostic professionals, furthering PMRG's commitment to serving this segment's needs for professional development, networking and industry insight.
Both waves of the SOI Survey were developed in collaboration with TGaS Advisors, a benchmarking and advisory services firm for pharmaceutical commercial operations that is a division of KnowledgePoint 360 Group. The results were used as a springboard at the PMRG's Annual National Conferences, for continuing the industry's conversation and generating solutions that help healthcare marketing researchers navigate the challenges and opportunities that lie ahead.
PMRG members can download copies of both years' results as well as view the on-demand panel session presented at 2012's Annual National Conference. Members must be logged-in to see the links on the right side of this page to access these valuable resources.
PMRG thanks the following member volunteers who dedicated their time and talent
on our Advisory Committees for the Second Annual State of Industry Survey:
| Betsy Benning, Amylin Pharmaceuticals |
Shahir Kassam-Adams, Decision Resources Group
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| Lynnette Cooke, Kantar Health |
Jeff Kroll, Gilead Science
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Gina Derickson, Ethicon-Endo Surgery
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Jerry Long, Boston Scientific
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Steve Engstrom, Hill-Rom
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Tara Marotti, Burke, Inc.
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Bill Friedrich, Consultant
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Sue Siewert, GE Healthcare
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Steve Heffernan, CareFusion
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Eric Swatek, Just Qual, LLC
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Brian Inyart, Kantar Health
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John Thomas, Burke, Inc.
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For questions about PMRG's Annual SOI Survey, please email PMRG's Director of Membership & Marketing at Kim@pmrg.org.