Discover material that will expand your knowledge of industry issues, research methods and technology innovation.  The PREVIEW below shows the search options available in the VLC, which is a member-only benefit. We are experiencing technical issues with the links to our conference videos.  This will be fixed as soon as possible.  Webinars on demand are available. Log in to view the VLC's member access button on the top right of this page. Slides from the 2013 PMRG ANC are available at the bottom of this page.

Download Slides and Posters from the 2013 PMRG ANC

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Most sessions will be eligible for PRC certification.  See the PRC website for details.   

	Monday, March 11, 2013
9:15 – 10:15	The Politics of Healthcare, Prince George’s Exhibit Hall D Mark McClellan, M.D., Ph.D., Engelberg Center for Health Care Reform & Brookings Institution View slides Video available through the Virtual Learning Center
10:45 – 11:45	The Science of Presentation Impact - Visual and Storytelling Techniques from the Extreme Presentation(tm) Method for Communicating Complex and Controversial Information, Prince George’s Exhibit Hall D Andrew Abela, Ph.D., Catholic University of America Video available through the Virtual Learning Center
Track	Global, Political and Payer Evolution	Co-adaptation	Lessons from Organizational Transformation	Thriving Professionally
2 – 3	Myths, Fables and Blueprints for Success: The New Reality of Payer Market Research Kent Harrill, GlaxoSmithKline & Brian Corvino, PharmaStrat   Presentation not available	“Pepsi Challenge” – Using CPG Testing Methods in Device Market Research Ed Podraza, Allergan & Randall Long, DeNovo Research Solutions, LLC View slides   Video available through the Virtual Learning Center	Breaking Down Research Silos Using Social Knowledge Management Regina Mercado, AbbVie,  & Jamison Barnett, Verilogue   View slides	The Changing Role & Relevance of the Marketing Research Function Featured Thought Leaders: Susan Herster, Bayer HealthCare & T.J. Scott, TGas Advisors
Track	Revolutionary Techniques / Technology	Global, Political and Payer Evolution	Lessons from Organizational Transformation	Thriving Professionally
3:30 – 4:30	Using Interaction-based Choice Modeling To Improve Claims and Uptake Strategy Mike Mabey & Debora Corfield, SKIM View slides	5 Managed Care Megatrends for 2013 Kent Rogers, Acorda Therapeutics & Jane DuBose, HealthLeaders-InterStudy, a Decision Resources Group Company View slides  Video available through the Virtual Learning Center	How to Execute Real World Innovation: Insights from a Market Research Maverick Julie Brown, Merck & Co & Charu Chaturvedi, Affinnova Life Sciences View slides	Marketing Researcher Career Advancement Featured Thought Leader: Jocelyn Trokenheim, Takeda Pharmaceuticals
8:45 – 9:45	The Global Healthcare Environment, Prince George’s Exhibit Hall D Uwe Reinhardt, Ph.D., Princeton University & Hank Kucheman, Senior Advisor, Boston Scientific View slides Video available through the Virtual Learning Center
9:45-10:30	PMRG Organizational Forum – Listen, Learn, Speak Out, Prince George’s Exhibit Hall D Join us to recognize the 2013 Program Committee The 2013 PMRG Institute Announcement Video available through the Virtual Learning Center
Track	Revolutionary Techniques / Technology	Co-adaptation	Thriving Professionally	Global, Political and Payer Evolution
11 – 12	On-line Communities Work Better: Comparing Methods for Interviewing MCO Executives Vaughn Hunsicker, Merck & Co. Inc. & Roger Green, Roger Green + Associates, Inc. View slides	Win-Loss: Translating Insights into Higher “Win” Rates Tiffanie Chow, GE Healthcare, Graeme Christianson & Jennifer Goldstein, ITG Market Research Presentation not available	Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting Deanna Schwarz, Pfizer & Alisa Hamilton &  Paul Gondek, Ph.D., CMI View slides	Navigating the Shift from US-based to Global Marketing Research Responsibilities Featured Thought Leader: Seth Reno, MedImmune
Track	Co-adaptation	Global, Political and Payer Evolution	Revolutionary Techniques / Technology	Thriving Professionally
2 – 3	Small Market, Large Opportunity: Orphan Diseases’ Exponential Potential Dale Baird, Boehringer Ingelheim Pharmaceuticals, Inc. & Sharon Paik, Ipsos Health View slides	With Compliance Restrictions Increasing, What Does the Future Hold for Market Research? Jessica Santos, Ph.D., Kantar Health View slides  Video available through the Virtual Learning Center	What Medical Market Researchers Need to Know about Usability Studies Kay Corry Aubrey, Usability Resources, Inc. View slides	Evolving from a Researcher to Strategic Consultant Featured Thought Leader: Patrick Smale, Alcon, a Novartis Company
Track	Global, Political and Payer Evolution	Revolutionary Techniques / Technology	Revolutionary Techniques / Technology	Revolutionary Techniques / Technology
3:30 – 4:30	Navigating the New World of Value-Based Healthcare: Modeling Value Drivers of Global Market Access, Reimbursement and Pricing Mary Beth Lewis, GlaxoSmithKline & Brian Griner, Ph.D. & Mridul Malhotra, Quintiles, Inc. View slides	The Rules of Engagement:  The War Against Poorly Engaged Respondents, Guidelines for Elimination Steve Gittelman, Ph.D. & Elaine Trimarchi, Sample Solutions View slides  Video available through the Virtual Learning Center	The Mobile Revolution – Rx Insights from an iPhone App Phil Rosenberg, The Research Partnership & Stephen Murdock, Millennium Pharmaceuticals View slides	Pros and Cons of Social Media Listening Featured Thought Leaders: Alex Gochtovtt, Cognizant