Download Slide Decks from the 2012 PMRG ANC
Select videos are available via The ARCHIVES.

		Monday, March 26, 2012
9:15 – 10:15		Accelerating Growth: Innovating Healthcare with Strategic Foresight & Certainty Daniel Burrus, Founder & CEO of Burrus Research View Slides
10:45 – 12		PMRG’s Second Annual State of the Industry Survey: Results & Implications Results Presenters: Michele Fuller, Sr. Director & Global Head - Marketing Sciences, Alcon, a Novartis Company & Thomas “T.J.” Scott, Director, Marketing Sciences, TGaS Advisors with Distinguished Panelists: Todd Francis, Vice President & Head, Commercial Support, Sanofi, Len Kanavy, Vice President, Commercial Business Operations, Genentech, Ariyapadi N. Krishnaraj, Vice President, New Product Development, Iroko Pharmaceuticals, LLC & Judy Stewart, Vice President, Cardiovascular Marketing, GlaxoSmithKline View Slides Video available through THE ARCHIVES
		Organizing & Leading for Success	Creativity/Innovation in Market Research	Creativity/Innovation in Market Research
1:30 – 2:15		Moving Toward Healthcare Democracy:  Lessons from a Land Where Patients Rule Joel Arp, Medtronic & Jill Glathar, Ph.D., National Analysts Worldwide View Slides	Tapping the Brain and Emotions to Understand True Drivers for Decision Making Laura Sullivan, Genentech View Slides Video available through THE ARCHIVES	Using an Online Platform to Effectively Interact with Tough-to-recruit Respondents Megan Morrison, Takeda Pharmaceuticals & Allan Julian, Harper Global View Slides
2:45 – 3:45		The Coming Age of Social Media and Healthcare: Insights from the Digital Health Coalition – Panel Discussion  Moderator: Mark Bard, Digital Health Coalition with Distinguished Panelists: Patricia Choumitsky, UCB, Arnie Friede, Arnold Friede & Associates, Peter Pitts, Center for Medicine in the Public Interest (CMPI) & Eric Schultz, QuantiaMD  View Slides Video available through THE ARCHIVES
4:15 – 5		Harnessing the Power of Change  Bob Kodzis, President & Chief Creative Catalyst for Flight of Ideas, Inc. Presenter requested slides not be posted Video available through THE ARCHIVES
		Tuesday, March 27, 2012
8:45 – 9:45		The Power of Market Research: Innovation Driving Business Relevance Scott Christofferson, Managing Director, Corporate Executive Board & Derek Jones, Executive Director of Commercial Insight, AstraZeneca Pharmaceuticals View Slides Video available through THE ARCHIVES
9:45-10:30		PMRG Organization Forum – Listen, Learn, Speak Out & The PMRG Institute 2012 Announcement View Slides Video available through THE ARCHIVES
	Organizing & Leading for Success		Creativity/Innovation in Market Research	Creativity/Innovation in Market Research
11 – 12	Fuelling Collaborative Innovation on a Global Scale – An International Case Study Jeff Gustaitis, Boehringer Ingelheim & Charu Chaturvedi, Affinnova Life Sciences View Slides Video available through THE ARCHIVES		Using Customer Loyalty and Engagement to Guide Personal and Non-personal Promotion Strategies Scott Brunetto, Shire Pharmaceuticals & Thomas Hartley, GfK HealthCare View Slides	Using Information-seeking Behavior to Drive Segment-specific Communication Strategies Jarod Ricci, Pfizer & Michael Mabey, CMI View Slides
	Organizing & Leading for Success		Creativity/Innovation in Market Research	Creativity/Innovation in Market Research
2 – 2:45	Sell a Portfolio Mindset Using Research Innovation Jonathan Israel, Takeda Pharmaceuticals & Kathy Hannula-Bral, Ph.D., Communispace View Slides Video available through THE ARCHIVES		Physician Access Giving you Heartburn? Overcoming the Pain of Accessing Physicians in an Evolving Healthcare Environment Barbara Gassaway, The Research Group, Myra Norton, Community Analytics & Hollis Thomases, WebAd.vantage, Inc. View Slides	Managing Research with Rapidly Evolving Technology Peter Simpson, Segmedica, Inc. View Slides
	Regulatory Environment		Creativity/Innovation in Market Research	Creativity/Innovation in Market Research
3:15 – 4	How Key Events of Healthcare Reform will Impact Manufacturers John Robinson, Genactis, Inc View Slides		Attain Competitive Advantage using DIY Platform and Real-time Data, a Case Study in Hepatitis C Market Matt Grimley, Vertex Pharmaceuticals & Janet Kosloff, InCrowd, Inc. View Slides	Using Social Media Monitoring to Understand your Brand’s Global Online Sentiment Bruno Rigole, Sanofi Pasteur & Henry Gazay, Medimix International/VoxMed View Slides Video available through THE ARCHIVES
	Creativity/Innovation in Mkt Research		Creativity/Innovation in Market Research	Creativity/Innovation in Market Research
4:15 – 5	Mining EMR Data – America Gets a New LPD Jerry Maynor & Linda Le Pera, Cegedim Strategic Data View Slides Video available through THE ARCHIVES		Facial Coding: Going Beyond What Consumers Can’t or Won’t Say Dan Hill, Ph.D. Sensory Logic View Slides	Moments of Truth: The Emerging Role of Mobile Research Joanne French, Knowledge Networks View Slides