Typically I would encourage our industry to focus on research excellence and business impact and wouldn’t take the energy to post a topic like this for discussion. However, I’m in my second straight week on the road and my experience at four facilities in the past eight days (with one...
(Wed, 19 Nov 2008 22:08:07 GMT)
Congrats to OC Member, chrismaurer , winner of October's OC contest drawing for a $25 Circuit City gift card. For November's OC contest, simply post a comment to the Market Researchers as Leaders Blog -- what do you think it takes to make a great market researcher? Click on link to go there now....
(Mon, 17 Nov 2008 19:50:11 GMT)
Congrats to OC Member, jhistand , winner of September's OC contest drawing for a $25 movie card. For October's OC contest, simply post a discussion thread or leave a comment in the News & Views thread on PVPs: "Superficial Findings: Whose Fault is it Anyway? " Click link to go there....
(Mon, 06 Oct 2008 18:53:51 GMT)
Companies have begun to redefine the role of market research to Insight Generation - whatever that means.
As companies migrate from a sales force to marketing centric organizations the burden of proving that marketing programs positively impact brand performance falls squarely on the shoulders...
(Thu, 18 Sep 2008 02:31:13 GMT)
Congratulations to OC Member, Steve Hellebusch, Ph.D, winner of the $25.00 gas card and August Community Challenge!
To enter September's challenge, simply post a thread or leave a comment in the News & Views discussion group during the month of September. Click here for the link: ...
(Mon, 08 Sep 2008 15:00:46 GMT)