Typically I would encourage our industry to focus on research excellence and business impact and wouldn’t take the energy to post a topic like this for discussion. However, I’m in my second straight week on the road and my experience at four facilities in the past eight days (with one...

Congrats to OC Member, chrismaurer , winner of October's OC contest drawing for a $25 Circuit City gift card. For November's OC contest, simply post a comment to the Market Researchers as Leaders Blog -- what do you think it takes to make a great market researcher? Click on link to go there now....

Congrats to OC Member, jhistand , winner of September's OC contest drawing for a $25 movie card. For October's OC contest, simply post a discussion thread or leave a comment in the News & Views thread on PVPs: "Superficial Findings: Whose Fault is it Anyway? " Click link to go there....

Companies have begun to redefine the role of market research to Insight Generation - whatever that means. As companies migrate from a sales force to marketing centric organizations the burden of proving that marketing programs positively impact brand performance falls squarely on the shoulders...

Congratulations to OC Member, Steve Hellebusch, Ph.D, winner of the $25.00 gas card and August Community Challenge! To enter September's challenge, simply post a thread or leave a comment in the News & Views discussion group during the month of September. Click here for the link: ...

Online response rates are typically in the 30% range for e-mail panel members, and can be higher depending on survey topic and length. Rates for fax are lower. I have no recent experience with mail rates. Response rates fluctuate with economic and reimbursement climate, timing vis-a-vis...

What is your current experience with physician response rates for mail, fax, and online studies? How has this changed over time?

I would add to the idea of a "backgrounder" describing the objectives and action standards that it's important for this to be carefully reviewed by both marketing research and marketing senior management. I think it's a great idea to do this. To me, this is the most important part of the...

Correction: The website address for Sheila Thorne's firm, Multicultural Healthcare Marketing Group is http://www.mhmg-online.com

I'd like to join Sheila Thorne in thanking all those who attended our presentation on "The Color of Health" Monday afternoon. The enthusiastic comments and congratulations we received suggested that our message of change and its challenges resonated with many of you. We certainly...