A call for member support:
PMRG partners with like-minded market research association to amend California bill that threatens our shared industry—and invites all PMRG members to join in supporting these efforts by contacting their California representatives

Minneola, Fla.PMRG has recently established a partnership with The Insights Association (the organization recently formed by the merger of CASRO and MRA) to advocate for the amendment of California Senate Bill S.B. 790 (Health care providers: gifts and benefits). This bill, as currently written, would outlaw the payment of honoraria to healthcare professionals by market research companies. The bill has passed in the California Senate and moved to the State Assembly. Should it pass through the State Assembly and be signed into law by Governor Jerry Brown, the healthcare market research industry will be severely impaired.

 

“As with similar past bills at the federal and state level aimed at increasing transparency in health care and limiting financial incentives for physicians to prescribe specific products, PMRG agrees with the overall intentions of this bill,” explains PMRG Executive Director Stephanie Reynders. “However, market research is not aimed at influencing physicians, but at understanding their perspectives to identify unmet needs for treating and curing disease—a critical and ongoing service that benefits providers, patients, and our overall healthcare system.”

 

PMRG and Insights Association have drafted an amendment to the bill that will exempt legitimate research and the payment of honoraria for research purposes. The associations have further hired a lobbying firm help secure this proposed amendment, and will be sharing the cost of this effort. Member support is also needed to strengthen the impact of these efforts. If you conduct business in California, please write to your State Assembly Member on the importance of preserving the right to conduct research in California. Find your representatives at assembly.ca.gov.

To view the entire press release click here.

  
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Award Nominations

Submit your nominations now for R.R. Fordyce and Marketing Researcher of the Year Awards.  All nominations are due by July 31st.
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Young Professionals

Submit your name today to receive a 2017 YP Grant to attend the 2017 Institute

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The PMRG Institute

October 2-4, 2017
Hyatt Regency
New Brunswick, NJ
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CONNECT

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PMRG and PBIRG Members,

It is with great pleasure that we announce and update you on the proposed integration of PMRG and PBIRG. During the past year, we have formed a small task force comprised of board members from both organizations to conduct due diligence. Some concerns arose in that process that caused us to take a thoughtful pause to address them. During that period, we spent time establishing a value proposition that keeps our current and future members at the forefront and is stakeholder centric.
 
We are now confident about the positive path forward and will be in regular communication with the membership of both organizations in the coming months. So, it is exciting to announce that plans continue for us to complete the merger by the end of 2017. Both boards have voted to create a brand-new entity that leverages the best of the legacies, contributions and cultures of PMRG and PBIRG.

Sincerely,
PMRG and PBIRG Boards of Directors