Conference Agenda
Click on session name for session description and speaker biographies.
Click here for a printable version of the agenda.
Most sessions will be eligible for PRC certification. See the PRC website for details closer to the conference.
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Sunday, October 14, 2012
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4 – 7 pm
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Registration, Liberty Ballroom Foyer, Ballroom Level
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6 – 7:30
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Welcome Cocktail Reception, Liberty Ballroom Foyer, Ballroom Level
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Monday, October 15, 2012
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8 – 9:30
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Registration, Liberty Ballroom Foyer, Ballroom Level
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7 – 5
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Hospitality Desk, Liberty Foyer
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8 – 9:15
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Breakfast, Liberty Ballroom C, Ballroom Level
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9:15 –10:30
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Welcome, Liberty Ballroom A, Ballroom Level
Beyond the Blah-Blah-Blah: What To Do When Words Don’t Work
Dan Roam, Best-Selling Author of The Back of the Napkin and Unfolding the Napkin and Founder of Digital Roam Inc.
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10:30 – 11
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Coffee Break, Liberty Ballroom Foyer, Ballroom Level
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11– 12
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Catalysts for Innovation Collaboration:
How Teams Can Work Together to Create an ‘Out of the Box’ Market Research Environment
Panel Discussion, Liberty Ballroom A, Ballroom Level
Moderator: Jim Kirk, Quintiles Market Intelligence
with Distinguished Panelists: Lisa Courtade, Merck & Co., Inc., Mark Strong, Vertex Pharmaceuticals, Inc.,
Charu Chaturvedi, Affinnova Life Sciences & Tim O’Rourke, Healogix
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12 – 2
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Lunch & Poster Session, Liberty Ballroom C, Ballroom Level
with Voting for Best Student and Best Overall Poster, Winners Announced at Awards Dinner
Click here for poster session information
New Members and First Time Attendees can Join the Membership Committee at Reserved Tables
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Session, Independence Blrm A
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Session, Independence Blrm C
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Session, Freedom Blrm E
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2 – 3
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Ethnography - It's Broader than You Think
Peter Simpson & Donna Simpson, Segmedica, Inc.
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The Value of Interactive Probing in Online Research
Tim Hoskins & Nichole Clinkinbeard, Quester
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The Use of a Single Quantitative Study to Inform Multiple Development and Commercialization Issues
Deni Deasy Boekell,
Roger Green & Associates &
Matt Jenkins, Shire Pharmaceuticals
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3 – 3:30
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Coffee Break, Independence Ballroom Foyer, Mezzanine Level
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Session, Independence Blrm A
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Session, Independence Blrm C
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Session, Freedom Blrm E
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3:30 – 4:30
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Using Nonparametric Statistics to Drive Greater Insights from Qualitative Data
Thompson Parker, Qessential Medical Market Research
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Listen to Ask: Engineering a Successful Pharmaceutical Brand Launch with Social Media and Surveys
Shailey Parekh, Vertex Pharmaceuticals, David Spears, Hall and Partners Health & Zachary Nippert, MotiveQuest
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“All Source” Analysis: Evolution in Pharmaceutical Market Research
Gary Schwebach, G & S Research, Inc.
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5 – 6
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Cocktail Reception, Liberty Ballroom Foyer, Ballroom Level
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6 – 8
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Awards Dinner, Liberty Ballroom A, Ballroom Level
Business Casual, Business and Cocktail Attire Appropriate
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8 – 11
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After-party, Horizons Rooftop Ballroom, Hosted by WorldOne
Casual Attire or Football Jerseys & Jeans Appropriate
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Tuesday, October 16, 2012
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7 – 5
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Hospitality Desk, Liberty Foyer
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7:45 – 8:45
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Manufacturer-only Networking Breakfast, Salon 4, Mezzanine Level
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7:45 – 8:45
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Breakfast, Liberty Ballroom C, Ballroom Level
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9 – 10:15
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Welcome, Liberty Ballroom A, Ballroom Level
Research Transformation – From Idea to Reality
Ian Lewis, Partner and Director of the Research Impact Consulting Practice for Cambiar LLC,
Contributing Author of Leading Edge Marketing Research: 21st-Century Tools and Practices
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10:15 – 11
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PMRG Organization Forum – Listen, Learn, Speak Out, Liberty Ballroom A, Ballroom Level
Government Affairs Update, Cast Your Vote for the PMRG 2013 Directors, 2013 ANC Announcement
Session will be available for on-demand playback via www.pmrg.org.
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11 – 11:30
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Coffee Break, Liberty Ballroom Foyer, Ballroom Level
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Session, Independence Blrm A
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Session, Independence Blrm C
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Session, Freedom Blrm E
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11:30 – 12:30
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Happiness, Incorporated: Using Facial Coding to Ensure a Positioning Concept That's Both On-Message and On-Emotion
Dan Hill, Sensory Logic &
Noni MacPherson, Merck & Co.
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Going beyond PowerPoint Reports: There’s an iPad App for That
Sriram Subramanian, WhizRx Inc. &
John D’Alotto, Shire Pharmaceuticals
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Igniting Effective Partnerships and Measuring the Results
Robert Kaminsky, MedSpan &
Lindsey Thomas,
Sagent Pharmaceuticals
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12:30 – 2
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Lunch & Poster Session, Liberty Ballroom C, Ballroom Level
Click here for poster session information
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Session, Independence Blrm A
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Session, Independence Blrm C
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Session, Freedom Blrm E
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2 – 3
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Leveraging Secondary Data for Effective ATU Primary Research
Partha Anbil, IBM &
Ken March, Ph.D., KAM Healthcare Consulting, Inc.
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Prediction Markets for Pharmaceutical Concept Testing
John Barrett, Infosurv, Inc.
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Leveraging APLD Data and Other Data Assets to Broaden Organizational Influence
(and Impact Share)
Cynthia Dilley, UCB
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3 – 3:30
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Coffee Break, Independence Ballroom Foyer, Mezzanine Level
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3:30 – 4:15
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From the Corner Office, Liberty Ballroom A, Ballroom Level
Linda Harrell, Daiichi Sankyo, Inc.
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Rev. 9/14/12
