Conference Agenda
Click on a speaker name or presentation title for the session's abstract and speaker biographies.
Download a printable version of the agenda.
Most sessions will be eligible for PRC certification. See the PRC website for details.
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Sunday, October 16, 2011
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5 – 7 pm
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Registration
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6 – 7:30
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Welcome Cocktail Reception
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Monday, October 17, 2011
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7:30 – 9:15
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Registration
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7:45 – 8:45
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Breakfast
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7:45 – 8:45
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Manufacturer-only Networking Breakfast
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9 – 9:20
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Welcome & 50th Anniversary Presentation
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9:20 –10:20
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Embracing Evolution in Healthcare Marketing Research, a Panel Discussion
Moderator: Jim Kirk, Quintiles
  
with Distinguished Panelists: Brian Cain, Merck & Co., Inc., Daryl Bogard, Allergan, Inc. &
Patrick Smale, Alcon Laboratories
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10:20-10:50
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Coffee Break
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10:50 –11
11-12:30
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Keynote Introduction
Keynote Speaker – David Shore, Ph.D. – Associate Dean at Harvard University, School of Public Health &
Author of High Stakes: The Critical Role of Stakeholders in Health Care
It’s About Trust: Forces of Change in the Healthcare Marketplace
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12:30 – 2
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Lunch
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Lecture Session
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Lecture Session
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Lecture Session
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2:00 – 3
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New Territories
Companion Diagnostics & Personalized Medicine: What Will the Future Bring?
  
James Parrish, Pfizer,
Nandini Hadker & Michael Epstein,
United BioSource Corporation
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New Collection & Content
Planes, Trains, and Automobiles:
A New Vehicle for REMS Communications
 
Erica Bergstrom, Ph.D.,
Erica Bergstrom and Partners LLC & Conrod Kelly, Merck & Co., Inc.
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New Techniques
Think You Know Your Physicians? Think Again! Implicit Technique for Brand and Communication Evaluation
Soumya Roy, Ph.D. & Kinga Zapert, Ph.D., Hall & Partners Health
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3 – 3:30
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Coffee Break
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Lecture Session
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Lecture Session
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Lecture Session
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3:30 – 4:30
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New Territories / New Techniques
Three ‘Game-Changing’ Ways of Using Social Media in Healthcare Market Research
Debjani Deb, EmPower Research
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New Techniques
Further, Faster, Frugally:
Three Innovative Methods to Double the Value of Research
 
Barbara Burton, Ph.D. &
Susan Bardwell,
in-sync Customer Insight Corp.
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New Techniques
A Novel Approach to Plug Holes in the Procedural Activity of Physicians for Targeting
 
Boris Meyerson, Ph.D.,
Graceway Pharmaceuticals,
Igor Rudychev, Ph.D. &
JP Tsang, Ph.D., Bayser Consulting
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5 – 6
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Cocktail Reception
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6 – 8
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Awards’ Dinner
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8 – 11
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Hospitality Event
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Tuesday, October 18, 2011
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7:45 – 8:45
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Breakfast
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9 – 9:15
9:15 –10:30
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Welcome & Keynote Introduction
Keynote Speaker – Bruce Clark, D.P.H. –Co-founder of Age Wave & IPG
It's About Health Purpose, Not Health Policy: Marketing Research and the New Mature Consumer
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10:30 – 11
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Coffee Break
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11 – 12
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New Segments and New Stakeholders in Healthcare Marketing Research, a Panel Discussion
Moderator: Rob Faulstich, Daiichi Sankyo, Inc.
  
with Distinguished Panelists: Elizabeth Jeffords, Genentech, Renee Pierson, Johnson & Johnson &
Sue Siewert, GE Healthcare
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12 – 12:45
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PMRG Organization Forum - Listen, Learn, Speak Out
Cast Your Vote for the PMRG 2012 Directors
Session will be available for on-demand playback via www.pmrg.org.
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12:45 – 1
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Wrap Up & 2012 ANC Annoucements
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1 – 2:30
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Lunch
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Interactive Session
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Lecture Session
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Lecture Session
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2:30 – 3:30
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New Techniques
Accessing the Emotional Brain: Non-Verbal Motivational Mapping
David Forbes, Ph.D.,
Forbes Consulting Group
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New Collection & Content
Tablet PC Effectiveness -
New Data and Approach
Michael Li, Ph.D. &
Brian Gibbs, Ph.D.,
ImpactRx, Inc.
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New Techniques / New Territories
Impacting Fulfillment: Bringing Physicians and Pharmacists Together
Tanya Mingione, Pinnacle Research Group, LLC &
Mark Solomon, Archstone Insights, LLC
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3:30 - 4
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Coffee Break
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Workshop Session
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Lecture Session
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Lecture Session
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4 - 5
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New Collection & Content
Using Physician and HCP Drug Look-up Data to Enhance
Survey Results
 
Polyxena Speros &
Jung Park, Ph.D., Epocrates, Inc
(90 min – 4-5:30)
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New Territories
Why Ask About the Practice When our Focus is the Patient?
  
Melanie Prudom, Pfizer &
Carter Smith, Ph.D. &
Bob Joralemon, BioVid
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New Techniques
Rule Based Predictions:
A New Approach to Predicting Product Adoption Ideal for Small Sample Research
Tim O’Rourke, Ph.D., Healogix
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5 – 6:30
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Cocktail Reception
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Agenda rev. 6/24/11
