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Presentations & Videos

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 Most sessions will be eligible for PRC certification.  See the PRC website for details.

	Monday, October 25, 2010
9:15 – 9:30 9:30 –10:30	Welcome & Introduction, Grand Ballroom A-B, Concourse Level Keynote Speaker: Charles Jacobs, Author of Management Rewired: Why Feedback Doesn't Work and  Other Surprising Lessons from the Latest Brain Science View slides
11 – 12:15	Consumer Decision Dynamics in a Changing US Healthcare Scene, a Panel Discussion Grand Ballroom A-B, Concourse Level Moderator: Peter Simpson, Segmedica Panelists: Howard Farkas, Ph.D., NW University and Segmedica Advisory Board Joe Somma, Director of Market Intelligence, Independent Health View slides Video available, members log in to see ARCHIVES link at top left
	Workshop Session Harbor Ballroom I, Conference Level	Lecture Session Harbor Ballroom II, Conference Level	Lecture Session Harbor Ballroom III, Conference Level
1:15 – 2:45	Changing the Game in Qualitative Research Jessica Jarvis & Cindy Koenig, ZS Associates This session is part of the fall webinar series, Projective & Enabling Techniques for Breakthrough Qualitative Research View slides Video available, members log in to see ARCHIVES link at top left	Capturing the Art (and the Science) of Medical Decision-Making with Primary Patient-Level Data Andrew Aprill, Ph.D.& Carter Smith, Ph.D., BioVid View slides Video available, members log in to see ARCHIVES link at top left	Using Medicare Integrated Claims Data for Market Assessment / Outcomes Research Benjamin F. Banahan, III, Ph.D., Center for Pharmaceutical Marketing and Management, The University of Mississippi View slides
3:15 – 4:15	Thinking Globally While Acting Locally: Increasing the ROI for Your Next Global Research Initiative Jeremy Pincus, Ph.D., Forbes Consulting Group View slides	Rethinking Marketing In An Era of Empowered Patients Gaurav Bhalla, Ph.D., Knowledge Kinetics & Bradford Shelton, Novartis View slides Video available, members log in to see ARCHIVES link at top left	The Impact of Electronic Health Records (EHRs) on Physician-Patient Dialogues: Opportunities for Pharma Intervention David Franke & Jeff Kozloff, Verilogue, Inc. & Julie Mastroserio, Johnson & Johnson View slides
4:30-5:30	Harbor Ballroom I, Conference Level Manufacturer-only Discussion Forum Idea Generation: How to Creatively Facilitate Your Teams to Generate New Ideas Topic: Social Media Monitoring Utilized for Market Research Steven Xenakis & Nancy Francis, noo F/X View slides	No sessions	No sessions
	Tuesday, October 26, 2010
9 – 9:15 9:15 –10:15 10:15-11	Welcome & Introduction, Grand Ballroom A-B, Concourse Level Keynote Speaker: Peter Sims, Co-Author of True North  View slides Video available, members log in to see ActiveGroup link at top left PMRG Organizational & Government Affairs Update - Cast Your Vote for the PMRG 2011 Directors View slides Video available, members log in to see ARCHIVES link at top left
	Workshop Session Harbor Ballroom I, Conference Level	Lecture Session Harbor Ballroom II, Conference Level	Lecture Session Harbor Ballroom III, Conference Level
11:30 – 12:30	Health Care Reform: Doom or Deliverance for the Pharmaceutical Industry? Ozgur Ozkan & Chris W. Donald, Health Market Science View slides	The Marketing Communications Revolution and The Implications for Market Segmentation Eric Paquette, Copernicus Marketing Consulting and Research View slides Video available, members log in to see ARCHIVES link at top left	MR in 3D:  Accounting for Rational and Emotional Aspects of Physician Decisions Eva Kenneally, Vertex Pharmaceuticals & Harris Kaplan, Healogix View slides
1:45 – 2:45	Healthcare Reform’s Impact on Lifecycle Management of Pharmaceuticals Robert Kaminsky, MedSpan View slides	Segmentation as Information Ismael E. Carreras & Pieter Sheth-Voss, Quintiles Anne Hale, Ph.D., Pfizer, Inc. View slides Video available, members log in to see ARCHIVES link at top left	Delivering What’s Required in Today’s Environment: Insights That Drive Brand Growth Janet Winkler & Sal Zerilli, in-sync Slides not available
3 – 4	Organizing for Success: A Discussion and Debate on the Ideal Agency Structure Richard Vanderveer, Ph.D., GfK Healthcare View slides	Gleaning Novel Market Insights from Aggregated EMR Data Steve Davis, Humedica, Inc. View slides Video available, members log in to see ARCHIVES link at top left	A 360° View of Adherence: Using Ethnography to Identify New Opportunities for Pharmaceutical Brands Laura Winn Johnson, CMI View slides