|
|
Sunday, October 24, 2010
|
|
5 – 7 pm
|
Registration, Coat Check, Concourse Level
|
|
6 – 7:30
|
Welcome Cocktail Reception, Grand Ballroom C-E, Concourse Level
|
|
|
Monday, October 25, 2010
|
|
7:30 – 9:15
|
Registration, Coat Check, Concourse Level
|
|
8 – 9:15
|
Continental Breakfast, Grand Ballroom C-E, Concourse Level
|
|
9:15 – 9:30
9:30 –10:30
|
Welcome & Introduction, Grand Ballroom A-B, Concourse Level
Keynote Speaker: Charles Jacobs, Author of Management Rewired: Why Feedback Doesn't Work and
Other Surprising Lessons from the Latest Brain Science
|
|
10:30 – 11
|
Coffee Break, Grand Ballroom Foyer, Concourse Level
|
|
11 – 12:15
|
Consumer Decision Dynamics in a Changing US Healthcare Scene, a Panel Discussion
Grand Ballroom A-B, Concourse Level
Moderator: Peter Simpson, Segmedica
Panelists: Howard Farkas, Ph.D., NW University and Segmedica Advisory Board
Joe Somma, Director of Market Intelligence, Independent Health
Session will be live streamed via www.pmrg.org and available for on-demand playback.
|
|
12:15–1:15
|
Lunch, Grand Ballroom C-E, Concourse Level
|
|
|
Workshop Session
Harbor Ballroom I, Conference Level
|
Lecture Session
Harbor Ballroom II, Conference Level
|
Lecture Session
Harbor Ballroom III, Conference Level
|
|
1:15 – 2:45
|
Changing the Game in
Qualitative Research
Jessica Jarvis & Cindy Koenig,
ZS Associates
This session is part of the fall webinar series, Projective & Enabling Techniques for Breakthrough Qualitative Research
|
Capturing the Art (and the Science) of Medical Decision-Making with Primary Patient-Level Data
Andrew Aprill, Ph.D.& Carter Smith, Ph.D., BioVid
|
Using Medicare Integrated Claims Data for Market Assessment / Outcomes Research
Benjamin F. Banahan, III, Ph.D.,
Center for Pharmaceutical Marketing and Management, The University of Mississippi
|
|
2:45 – 3:15
|
Coffee Break, Harbor Ballroom Foyer, Conference Level
|
|
|
Workshop Session
Harbor Ballroom I, Conference Level
|
Lecture Session
Harbor Ballroom II, Conference Level
|
Lecture Session
Harbor Ballroom III, Conference Level
|
|
3:15 –
4:15
|
Thinking Globally While Acting Locally: Increasing the ROI for Your Next Global Research Initiative
Jeremy Pincus, Ph.D.,
Forbes Consulting Group
|
Rethinking Marketing In An Era of Empowered Patients
Gaurav Bhalla, Ph.D., Knowledge Kinetics & Bradford Shelton, Novartis
|
The Impact of Electronic Health Records (EHRs) on Physician-Patient Dialogues: Opportunities for Pharma Intervention
David Franke & Jeff Kozloff,
Verilogue, Inc. & Julie Mastroserio, Johnson & Johnson
|
|
4:30-5:30
|
Harbor Ballroom I, Conference Level
Manufacturer-only Discussion Forum
Idea Generation:
How to Creatively Facilitate Your Teams to Generate New Ideas
Topic: Social Media Monitoring Utilized for Market Research
Steven Xenakis & Nancy Francis, noo F/X
|
No sessions
|
No sessions
|
|
5 – 6
|
Cocktail Reception, Grand Ballroom Foyer, Concourse Level
|
|
6 – 8
|
Awards’ Dinner, Grand Ballroom A-B, Concourse Level
|
|
8 – 11
|
Hospitality Event, Carlton, Conference Level
Join us for after-dinner drinks and the Cowboys v Giants 8:30pm game.
|
|
|
Tuesday, October 26, 2010
|
|
7:30 – 9
|
Continental Breakfast, Grand Ballroom C-E, Concourse Level
|
|
9 – 9:15
9:15 –10:15
10:15-11
|
Welcome & Introduction, Grand Ballroom A-B, Concourse Level
Keynote Speaker: Peter Sims, Co-Author of True North
PMRG Organizational & Government Affairs Update - Cast Your Vote for the PMRG 2011 Directors
Session will be live streamed via www.pmrg.org and available for on-demand playback
|
|
11-11:30
|
Coffee Break, Grand Ballroom Foyer, Concourse Level
|
|
|
Workshop Session
Harbor Ballroom I, Conference Level
|
Lecture Session
Harbor Ballroom II, Conference Level
|
Lecture Session
Harbor Ballroom III, Conference Level
|
|
11:30 –
12:30
|
Health Care Reform: Doom or Deliverance for the Pharmaceutical Industry?
Ozgur Ozkan & Chris W. Donald,
Health Market Science
|
The Marketing Communications Revolution and The Implications for Market Segmentation
Eric Paquette, Copernicus Marketing Consulting and Research
|
MR in 3D: Accounting for Rational and Emotional Aspects of Physician Decisions
Eva Kenneally, Vertex Pharmaceuticals & Harris Kaplan, Healogix
|
|
12:30 –1:45
|
Lunch, Grand Ballroom C-E, Concourse Level
|
|
|
Workshop Session
Harbor Ballroom I, Conference Level
|
Lecture Session
Harbor Ballroom II, Conference Level
|
Lecture Session
Harbor Ballroom III, Conference Level
|
|
1:45 –
2:45
|
Healthcare Reform’s Impact on Lifecycle Management of Pharmaceuticals
Robert Kaminsky, MedSpan
|
Segmentation as Information
Ismael E. Carreras &
Pieter Sheth-Voss, Quintiles
Anne Hale, Ph.D., Pfizer, Inc.
|
Delivering What’s Required in
Today’s Environment:
Insights That Drive Brand Growth
Janet Winkler & Sal Zerilli, in-sync
|
|
2:45-3
|
Coffee Break, Harbor Ballroom Foyer, Conference Level
|
|
|
Workshop Session
Harbor Ballroom I, Conference Level
|
Lecture Session
Harbor Ballroom II, Conference Level
|
Lecture Session
Harbor Ballroom III, Conference Level
|
|
3 – 4
|
Organizing for Success:
A Discussion and Debate on the Ideal Agency Structure
Richard Vanderveer, Ph.D.,
GfK Healthcare
|
Gleaning Novel Market Insights from Aggregated EMR Data
Steve Davis, Humedica, Inc
|
A 360° View of Adherence:
Using Ethnography to
Identify New Opportunities for Pharmaceutical Brands
Laura Winn Johnson, CMI
|
|
4-4:30
|
Coffee Break, Grand Ballroom Foyer, Concourse Level
|
|
4:30 – 5
|
Closing Remarks & 2011 ANC Announcements, Grand Ballroom A-B, Concourse Level
|
|
5 – 6
|
Cocktail Reception, Grand Ballroom C-D, Concourse Level
|