Presentations & Videos
Click on a speaker name or presentation title for the session's abstract and speaker biographies.
Download a printable version of the agenda.
Most sessions will be eligible for PRC certification. See the PRC website for details.
Download the agenda booklet distributed at the conference.
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Monday, March 28, 2011
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9:15 – 10:30
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Dueling the Details: Possible Futures for US Healthcare, Grand Saguaro South
 
Governor Howard Dean, M.D. Senator Bill Frist, M.D.
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Video available, members log in to see ARCHIVES link at top left
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11 – 12:30
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State of the Industry: PMRG’s Inaugural Benchmarking Survey Results & Implications
Grand Saguaro South
Presenters & Panel Moderators:
Elizabeth Jeffords, Genentech, PMRG 2011 Secretary & John Kain, TGaS Advisors
Panelists: Sheila Muir Campos, Amgen, Susan Herster, Bayer HealthCare
John Jacoppi, Johnson & Johnson, Andrew Aprill, Ph.D., BioVid & Amy Marta, ZS Associates
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1:30 – 2:30
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Black Holes: Filling in the Blanks of the Patient Protection and Affordable Care Act
Grand Saguaro South
Aaron Carroll, M.D.
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3 – 4:15
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Leveraging Technology to Improve Patient Outcomes:
Electronic Health Record and Population Research
Grand Saguaro South
Scott Taylor, R.Ph., M.B.A., Geisinger Health Systems
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Tuesday, March 29, 2011
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8:30 – 9:45
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Brick by BRIC: Dynamics of Emerging Markets and Implications for US Healthcare
Grand Saguaro South
Joe Flower
Co-author of “China’s Futures” & “ The 21st Century Healthcare Leader”
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9:45-10:15
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PMRG Organizational Update, Grand Saguaro South
Join us to recognize the 2011 Program Committee
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International Research
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Digital Trends
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Digital Trends
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11 – 12
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Benefits and Challenges of Patient-Record Methodologies in Emerging Markets
 
Jeff Glor & Aarti Shah,
BioVid Corp.
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Alternative Technologies to Health Care Providers:
What Digital Channel to Use, What Message to Deliver, and Who to Target?
 
Patrick Howie &
Ewa Kleczyk, Ph.D.,
TargetRx, Inc.
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Healthcare Social Media:
The Conversation that is Defining Your Brand
Melissa Davies, NM Incite
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International Research
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Digital Trends
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Workshop
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2:15-3:15
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Uncovering Insights into
Healthcare Reform Using the
“3rd Question Type”
  
Jennifer Carrea, Laura Quinn & Michael Sack, Synovate, Inc.
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Physician Social Networks and Brand Marketing
  
Michael Barnett,
Dept. of Health Care Policy,
Harvard Medical School,
Greg Gallo & Larry Miller, M.D.,
MedNetworks, Inc.
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A Realigning of the Stars:
How EMR Data will Revolutionize Market Research
Simon Fitall, Galileo Analytics
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3:45-4:45
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Ethnographic Linguistics: Research Across Global Markets is natürlich sorgfältig
 
Bob Lannon, Jr. & Stephanie Huston, Verilogue, Inc.
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Transforming Ideas into Actionable Results –
A Messaging Case Study
  
Charu Chaturvedi,
Affinnova Life Sciences,
John Brodsky & Richard McCloud, Pfizer & Gaurav Kapoor,
New England Consulting Group
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Reengineering a US-based Diabetes Patient Segmentation for the UK, Germany and Japan
Kinga Zapert, Ph.D. & David Spears, Hall and Partners Health
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