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WHAT'S THE DIFFERENCE BETWEEN
PMRG'S TWO NATIONAL CONFERENCES?
PMRG offers two national conferences each calendar year: the Annual National Conference (ANC), which is typically held in the Spring, and The Annual Meeting of The PMRG Institute, which is typically held each Fall. Below, we've outlined the similarities and differences to help you decide which conference best fits your professional development and scheduling needs.
If you have further questions about PMRG conferences, please contact at 856-438-6603 email at rochelle@pmrg.org.
BOTH CONFERENCES
Both PMRG national conferences offer rich educational content and robust networking for all professional levels in healthcare marketing research (biopharmaceutical, medical device and diagnostics).
Both meetings have a unifying theme and coherent set of sessions supported by keynote speakers and echoed throughout the two-day program. Last, expert presenters are peer reviewed and carefully vetted by PMRG's volunteer committees and staff — whose only goal is to ensure that content is objective, relevant and actionable.
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Unique to the ANC
The "What" of Research
- Macro focused, industry trends
- Lessons learned from our own industry and other industries
- Consultant Fair featuring over 80 booths of consultants and suppliers
- Additional Networking
- Held in the Spring
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Unique to The PMRG Institute
The "How" of Research
- Deeper educational focus and additional content
- Practical insights
- How we hone our craft as researchers
- More engagement with academia
- No Consultant Fair
- Annual Awards Banquet
- Held in the Fall
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