Kendall Gay - CFGD, PRC

KGC

Kendall is Principal / Senior Qualitative Research Consultant at KGC. He is a 19-year professional marketing researcher, all of which have been in healthcare. Kendall started his career with an entry-level position at Spiller & Reeves research and has performed every function in a marketing research company from analyst to owner. He now practices qualitative research methods exclusively. Kendall has conducted literally thousands of focus groups and interviews face-to-face, over the phone and on the Internet. Patients, doctors, nurses, ancillary health care professionals, and health care executives are just some of the respondent populations he has worked with. Kendall has deep and wide experience in bio/pharma, medical devices and healthcare communications, from launch to re-positioning, licensing to generic conversion strategies to sales force issues.