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Topic	Presenter	Date	Time (EDT)
Previous Webinar Topics View on-demand playback of any past webinar ID: 18477  ~  Password: 1815142 Click on the link above and login, then click on Media On Demand Archive Player, and select title
Linking Market Segmentation to Positioning and Targeting Strategies  This webinar is aimed at showing the market researcher how to design segmentation studies to better inform product positioning and targeting initiatives downstream in the strategic marketing process.	Matt Kowal bioStrategies Group	10-06-09
Integrating Positioning & Messaging Research  An introduction to the components of communications  development research, and description with case studies of  an approach for steamlining the process.	Mike Nestler AlphaDetail	7-30-09
Positioning Soup to Nuts  An overview of positioning that builds on this presenter's segmentation webinar, including core principles, alternative methodologies, and case study examples.	Peter Simpson Segmedica	7-23-09
Segmentation Soup to Nuts Planning and management of successful segmentation  studies, including:  defining needs variables, alternative  segment definitions, joint segmentations, and making  segmentations actionable; summary case studies.	Peter Simpson Segmedica	7-07-09
Segmentation Methodologies &  Practical Examples  An introductory framework for segmentation  research, including 's and -'s of types of segmentation,  analyses and typing tools, and case studies.	Mike Nestler AlphaDetail	6-25-09

*Click on Webinar Topic to register for each webinar.  If you would like to register for more than one, please click on each webinar topic.

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Topic	Presenter	Date	Time (EDT)
Previous Webinar Topics View on-demand playback of any past webinar ID: 18477  ~  Password: 1815142 Click on the link above and login, then click on Media On Demand Archive Player, and select title
Linking Market Segmentation to Positioning and Targeting Strategies  This webinar is aimed at showing the market researcher how to design segmentation studies to better inform product positioning and targeting initiatives downstream in the strategic marketing process.	Matt Kowal bioStrategies Group	10-06-09
Integrating Positioning & Messaging Research  An introduction to the components of communications  development research, and description with case studies of  an approach for steamlining the process.	Mike Nestler AlphaDetail	7-30-09
Positioning Soup to Nuts  An overview of positioning that builds on this presenter's segmentation webinar, including core principles, alternative methodologies, and case study examples.	Peter Simpson Segmedica	7-23-09
Segmentation Soup to Nuts Planning and management of successful segmentation  studies, including:  defining needs variables, alternative  segment definitions, joint segmentations, and making  segmentations actionable; summary case studies.	Peter Simpson Segmedica	7-07-09
Segmentation Methodologies &  Practical Examples  An introductory framework for segmentation  research, including 's and -'s of types of segmentation,  analyses and typing tools, and case studies.	Mike Nestler AlphaDetail	6-25-09

*Click on Webinar Topic to register for each webinar.  If you would like to register for more than one, please click on each webinar topic.