Members:  Login to see member-only areas.  

Members:  Login to see member-only areas.  


 

Username (Email Address):

 

Password:

 
Login :|: Password Reminder

  Thursday, March 11, 2010   

You are here: Events & Awards * Webinar Series


PMRG Webinar Series Forums

PMRG members - click on a link below to submit your unanswered webinar questions 24/7/365!

PMRG Webinar Series Forums

PMRG members - click on a link below to submit your unanswered webinar questions 24/7/365!


 
 
 
 

 
 
 
 

Topic

Presenter

Date

Time (EDT)


Previous Webinar Topics
View on-demand playback of any past webinar
ID: 18477  ~  Password: 1815142
Click on the link above and login,
then click on Media On Demand Archive Player, and select title

     

Linking Market Segmentation to Positioning and Targeting Strategies 
This webinar is aimed at showing the market researcher how to design segmentation studies to better inform product positioning and tarThis session is eligible for PRC creditgeting initiatives downstream in the strategic marketing process. 

Matt Kowal
bioStrategies
Group

10-06-09


Integrating Positioning & Messaging Research 
An introduction to the components of communications 
development research, and description with case studies of 
an approach for steamlining the process.

Mike Nestler
AlphaDetail


7-30-09

 

Positioning Soup to Nuts 
An overview of positioning that builds on this presenter's
segmentation webinar, including core principles, alternative
methodologies, and case study examples. 
 

Peter Simpson
Segmedica

7-23-09


 

Segmentation Soup to Nuts
Planning and management of successful segmentation 
studies, including:  defining needs variables, alternative 
segment definitions, joint segmentations, and making 
segmentations actionable; summary case studies.  

Peter Simpson
Segmedica 

7-07-09 

 

Segmentation Methodologies & 
Practical Examples
 
An introductory framework for segmentation 
research, including 's and -'s of types of segmentation, 
analyses and typing tools, and case studies.

Mike Nestler
AlphaDetail

6-25-09 

 

*Click on Webinar Topic to register for each webinar.  If you would like to register for more than one, please click on each webinar topic.

 

Topic

Presenter

Date

Time (EDT)


Previous Webinar Topics
View on-demand playback of any past webinar
ID: 18477  ~  Password: 1815142
Click on the link above and login,
then click on Media On Demand Archive Player, and select title

     

Linking Market Segmentation to Positioning and Targeting Strategies 
This webinar is aimed at showing the market researcher how to design segmentation studies to better inform product positioning and tarThis session is eligible for PRC creditgeting initiatives downstream in the strategic marketing process. 

Matt Kowal
bioStrategies
Group

10-06-09


Integrating Positioning & Messaging Research 
An introduction to the components of communications 
development research, and description with case studies of 
an approach for steamlining the process.

Mike Nestler
AlphaDetail


7-30-09

 

Positioning Soup to Nuts 
An overview of positioning that builds on this presenter's
segmentation webinar, including core principles, alternative
methodologies, and case study examples. 
 

Peter Simpson
Segmedica

7-23-09


 

Segmentation Soup to Nuts
Planning and management of successful segmentation 
studies, including:  defining needs variables, alternative 
segment definitions, joint segmentations, and making 
segmentations actionable; summary case studies.  

Peter Simpson
Segmedica 

7-07-09 

 

Segmentation Methodologies & 
Practical Examples
 
An introductory framework for segmentation 
research, including 's and -'s of types of segmentation, 
analyses and typing tools, and case studies.

Mike Nestler
AlphaDetail

6-25-09 

 

*Click on Webinar Topic to register for each webinar.  If you would like to register for more than one, please click on each webinar topic.

 


Synergy Web Platform�