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The PMRG Education Webinar subcommitee (a Division of the Education Committee) is pleased to announce its complimentary three-part summer webinar series addressing New Online Technologies for Collecting Data.
PMRG Webinars are complimentary, and no membership is required. Everyone is welcome to participate! Click on the links below for more information, and to register for the webinars. All webinars will take place from 12 - 1pm EDT. Select PMRG Webinars are eligible for credit.
Topic
Presenter(s)
Date
Time (EDT)
State of The No Fly Zone 2010: Virtual Venues for Conducting Qualitative Research Come explore the broadened opportunities for qualitative research made available by online methodologies, as well as the “Five Ws” (Who, What, When, Where, Why) …and How… to conduct virtual qualitative research. Walk away realizing the opportunity to maximize research/decision budgets via richer, more robust information, particularly when gleaned from widespread, low-incidence or hard to reach targets.
View On-Demand via PMRG's Active Group Player (ID: PMRGWEB ~ Password: z23h4n25)
Applications of new online technology in quantitative research This second of PMRG's three-part series will present innovative ways of using online technologies for improving the quality of quantitative interactions and data. This webinar will consist of two presentations.
The first, presented by Knowledge Networks, will focus on how to bring a new level of "people-centricity" to quantitative research combining new technology innovative online capabilities, with the potential to change the way healthcare research is conducted among patients as well as physicians and other healthcare professionals.
The second topic, presented by Toluna, will focus on asking the right questions of your research supplier to ensure the quality of online responses and the resultant findings.
Joanne French, VP Custom Research and Courtney Buzzell, Project Director Knowledge Networks, Inc.
and
Bob Leitman, Regional VP Healthcare Greenfield Online, a Toluna Company
Applications of new online technology in qualitative research Using online technologies to engage, listen and get meaningful feedback from time-poor and geographically dispersed people.
Today, there is a new breed of professional and consumer: one that is online more often, has a wider social and professional network, and wants their voice to be heard. In certain professions such as healthcare, this person has less free time and more to do, so how can we conviently engage with them in order to hear what they have to say? Consumers also no longer want to be marketed at, rather they want to be marketed with and are subsequently driving new advancements in qualitative research.
This session is designed to introduce research professionals to online qualitative methods and give examples of advanced techniques for engaging respondents.
Andreiko Kerdemelidis, CEO VisionsLive
Derek Sawchuk, Marketing Manger iTracks
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