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Sunday, October 24, 2010
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5 – 7 pm
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Registration, Coat Check, Concourse Level
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6 – 7:30
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Welcome Cocktail Reception, Grand Ballroom C-E, Concourse Level
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Monday, October 25, 2010
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7:30 – 9:15
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Registration, Coat Check, Concourse Level
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8 – 9:15
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Continental Breakfast, Grand Ballroom C-E, Concourse Level
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9:15 – 9:30
9:30 –10:30
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Welcome & Introduction, Grand Ballroom A-B, Concourse Level
Keynote Speaker: Charles Jacobs, Author of Management Rewired: Why Feedback Doesn't Work and
Other Surprising Lessons from the Latest Brain Science
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10:30 – 11
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Coffee Break, Grand Ballroom Foyer, Concourse Level
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11 – 12:15
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Consumer Decision Dynamics in a Changing US Healthcare Scene, a Panel Discussion
Grand Ballroom A-B, Concourse Level
Moderator: Peter Simpson, Segmedica
Panelists: Connie Trump, PharmD Director, Professional and Advocacy Relations, Abbott
Howard Farkas, Ph.D., NW University and Segmedica Advisory Board
Joe Somma, Director of Market Intelligence, Independent Health
Session will be live streamed via www.pmrg.org and available for on-demand playback.
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12:15–1:15
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Lunch, Grand Ballroom C-E, Concourse Level
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Workshop Session
Harbor Ballroom I, Conference Level
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Lecture Session
Harbor Ballroom II, Conference Level
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Lecture Session
Harbor Ballroom III, Conference Level
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1:15 – 2:45
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Changing the Game in
Qualitative Research
Jessica Jarvis & Cindy Koenig,
ZS Associates
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Capturing the Art (and the Science) of Medical Decision-Making with Primary Patient-Level Data
Andrew Aprill, Ph.D.& Jeffrey Glor, Ph.D., BioVid
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Using Medicare Integrated Claims Data for Market Assessment / Outcomes Research
Benjamin F. Banahan, III, Ph.D.,
Center for Pharmaceutical Marketing and Management, The University of Mississippi
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2:45 – 3:15
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Coffee Break, Harbor Ballroom Foyer, Conference Level
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Workshop Session
Harbor Ballroom I, Conference Level
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Lecture Session
Harbor Ballroom II, Conference Level
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Lecture Session
Harbor Ballroom III, Conference Level
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3:15 –
4:15
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Thinking Globally While Acting Locally: Increasing the ROI for Your Next Global Research Initiative
Jeremy Pincus, Ph.D.,
Forbes Consulting Group
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Rethinking Marketing In An Era of Empowered Patients
Gaurav Bhalla, Ph.D., Knowledge Kinetics & Bradford Shelton, Novartis
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The Impact of Electronic Health Records (EHRs) on Physician-Patient Dialogues: Opportunities for Pharma Intervention
David Franke & Jeff Kozloff,
Verilogue, Inc. & Julie Mastroserio, Johnson & Johnson
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4:30-5:30
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Harbor Ballroom I, Conference Level
Client-only Discussion Forum
Panelists and Topics to be Announced
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No sessions
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No sessions
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5 – 6
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Cocktail Reception, Grand Ballroom Foyer, Concourse Level
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6 – 8
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Awards’ Dinner, Grand Ballroom A-B, Concourse Level
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8 – 11
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Hospitality Event, Carlton, Conference Level
Join us for after-dinner drinks and the Cowboys v Giants 8:30pm game.
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Tuesday, October 26, 2010
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7:30 – 9
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Continental Breakfast, Grand Ballroom C-E, Concourse Level
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9 – 9:15
9:15 –10:15
10:15-11
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Welcome & Introduction, Grand Ballroom A-B, Concourse Level
Keynote Speaker: Peter Sims, Co-Author of True North
PMRG Organizational & Government Affairs Update - Cast Your Vote for the PMRG 2011 Directors
Session will be live streamed via www.pmrg.org and available for on-demand playback
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11-11:30
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Coffee Break, Grand Ballroom Foyer, Concourse Level
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Workshop Session
Harbor Ballroom I, Conference Level
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Lecture Session
Harbor Ballroom II, Conference Level
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Lecture Session
Harbor Ballroom III, Conference Level
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11:30 –
12:30
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Health Care Reform: Doom or Deliverance for the Pharmaceutical Industry?
Ozgur Ozkan & Chris W. Donald,
Health Market Science
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The Marketing Communications Revolution and The Implications for Market Segmentation
Eric Paquette, Copernicus Marketing Consulting and Research
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MR in 3D: Accounting for Rational and Emotional Aspects of Physician Decisions
Eva Kenneally, Vertex Pharmaceuticals & Harris Kaplan, Healogix
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12:30 –1:45
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Lunch, Grand Ballroom C-E, Concourse Level
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Workshop Session
Harbor Ballroom I, Conference Level
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Lecture Session
Harbor Ballroom II, Conference Level
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Lecture Session
Harbor Ballroom III, Conference Level
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1:45 –
2:45
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Healthcare Reform’s Impact on Lifecycle Management of Pharmaceuticals
Robert Kaminsky, MedSpan
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Segmentation as Information
Ismael E. Carreras &
Pieter Sheth-Voss, Quintiles
Anne Hale, Ph.D., Pfizer, Inc.
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Delivering What’s Required in
Today’s Environment:
Insights That Drive Brand Growth
Janet Winkler & Sal Zerilli, in-sync
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2:45-3
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Coffee Break, Harbor Ballroom Foyer, Conference Level
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Workshop Session
Harbor Ballroom I, Conference Level
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Lecture Session
Harbor Ballroom II, Conference Level
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Lecture Session
Harbor Ballroom III, Conference Level
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3 – 4
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Organizing for Success:
A Discussion and Debate on the Ideal Agency Structure
Richard Vanderveer, Ph.D.,
GfK Healthcare
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Gleaning Novel Market Insights from Aggregated EMR Data
Steve Davis, Humedica, Inc
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A 360° View of Adherence:
Using Technology and Classical Ethnography to Identify New Opportunities for
Pharmaceutical Brands
Laura Winn Johnson, CMI
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4-4:30
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Coffee Break, Grand Ballroom Foyer, Concourse Level
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4:30 – 5
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Closing Remarks & 2011 ANC Announcements, Grand Ballroom A-B, Concourse Level
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5 – 6
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Cocktail Reception, Grand Ballroom C-D, Concourse Level
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