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Conference Agenda

Sunday, October 19, 2008

5-6	New Member Reception See new member & new member guide information
6-8	Welcome Cocktail Reception
10p-12a	Hospitality Event

Monday, October 20, 2008

7-8:15	Continental Breakfast
8:30-10:45	General Session Welcome Healthcare and the Changing Business Environment Ian Morrison Risk Analysis, Choice Modeling and Early-Stage Forecasting in Pharmaceutical Markets  Doug Willson, GfK Strategic Marketing
10:45-11:15	Coffee Break

	Breakout A	Breakout B	Breakout C
11:15-12:15	When You’ve Got a Good Hammer, Everything Looks Like a Nail Ken Sobel &  Francine Fram, TNSfyi	How People Choose: New Tools for the Prophet’s Toolbox Keith Chrzan, Maritz Research Gordon Lewin, GE Healthcare	Ahead of the Curve -- Peripheral Vision for the Pharmaceutical Industry Partha Anbil, Fox School of Business, Temple University John Moran, IMS Management Consulting Discuss this topic now with Partha Anbil on the PMRG OC Select the "Commercial Model Peripheral Views in Pharma" Discussion Group

12:15-1:30	Lunch
1:30-2:45	General Session The Color of Health: Creating a Pharmaceutical Market Researcher’s Toolkit for Today’s Shifting Healthcare Paradigm Sheila L. Thorne, MA, Multicultural Healthcare Marketing Group, LLC Phine Simms, MBA, VeriquestHealth Craig Ruffin, PharmD, MBA, TL Ruffin Enterprises, LLC Jorge Petit, MD, Psychiatrist and former Commissioner of Program Services for NYC Department of Health and Mental Hygiene Hiroko Hatanaka, IW Group Inc Thais McNeal, GlaxoSmithKline Discuss this topic now with Sheila Thorne on the PMRG OC Select the "The Color of Health..." Discussion Group
2:45-3:45	PMRG New Bylaws: Discussion Member Voting Begins: Charter, Bylaws and Officers/Director At Large View the Notice of Voting
3:45-4:15	Coffee Break

	Breakout A	Breakout B	Breakout C
4:15-5:15	Future Value Identification: A Platform for Development of Long Term Brand Strategy Harris Kaplan & Kathleen Evans  Healogix, LLC	The Future is in the Eye of the Interpreter: How Marketers, Linguists and Computers Analyze the Voice of the Customer Jamison Barnett & David Franke, Verilogue Wendy Miller, Cephalon	Building a Forecasting Framework that Embraces the Interdependence Between Physicians, Nurses and Patient Therapy Decisions Brian Griner, PhD, Carter Smith, PhD & Andrew Aprill, PhD, BioVid Corporation  Carolyn Bernacki, Wyeth

5:30-6	Cocktail Reception
6-8	Seated Dinner & Awards Presentation Please Join Us For An Elegant Evening To Honor The 2009 PMRG Award Recipients R.R. Fordyce Award           Circle of Excellence Award           President’s Award Business or Casual Cocktail Attire ~ Jacket & Tie for Men ~ Pant Suit or Dress for Women Event Hosted by PMRG ~ Cost for Awards Dinner Included in The PMRG Institute Registration Fee
8-11	Hospitality Event

 Tuesday, October 21, 2008

6:45-7:45	Continental Breakfast
8:00-9:15	General Session Welcome Consumerism, Healthcare & Pharmaceuticals Kim Slocum, KDS Consulting, LLC Author of “Consumer Directed Healthcare—A 360 Degree View”  Discuss this topic now with Kim Slocum on the PMRG OC Select the "Consumerism In Health Care" Discussion Group
9:15-9:45	Coffee Break
9:45-10:45	General Session No Longer An Afterthought: Applying Sophisticated Quantitative Methods in the Managed Care Market Mark Zitter, The Zitter Group
10:45-11:45	PMRG ... The Future
11:45-1	Lunch

	Breakout A	Breakout B	Breakout C
1-2	Assessing Customer Security to Optimize Future Brand Loyalty (and Minimize Future Risk) Edward J. Hass, PhD, International Communications Research	Both Sides Now:  The Great Pharmaceutical Gold Rush A Round-Table Discussion Dev Das, Auxilium  Pharmaceuticals Inc Tjun Wong, Novartis Pharmaceuticals John H. Krick, MBA, TVG Donald L. Marshall, TVG	An Operational Patient-centric Framework for Brand Planning using Dynamic Modeling Thomas A. Abbott III & Taylor Dennen i3 Pharma Informatics
2:15-3:15	A Dynamic Approach to Segmentation – How to Keep Your Segmentation Relevant Over Time Jeremy Pincus, PhD & Amit Ghosh Forbes Consulting Group Joe Alexander Johnson & Johnson Pharmaceuticals	Market Research: Turning Prophets into Strategists and Leaders Robert S. Shewbrooks, TGaS Advisors Matthew J. Carpenter, Wyeth Pharmaceuticals	Hitting the Brand Bull’s Eye Through Predictive Research Justin Edge, Knowledge Networks

3:15-3:45	Coffee Break
3:45-5:15	General Session  Using Advanced Segmentation and Qualitative Techniques to Predict Consumer Acceptance of a Portfolio of Current and Future Drugs – A Case Study Colleen Foley, Abbott Laboratories Peter Simpson, Segmedica Discuss this topic now with Colleen Foley and Peter Simspon on the PMRG OC Select the "Using Advanced Segmentation and Qualitative Techniques ... " Discussion Group Closing Remarks & 2009 ANC Announcements
6-9	Franklin Institute - Dinner & Activities
9p-12a	Hospitality Event

Agenda current as of 6/20/08   

Tuesday Event Details
Franklin Institute - Dinner & Activities 

Join us for an evening of fun at the Franklin Institute. We will have exclusive access to the 1^st floor exhibits: Franklin National Memorial, the Giant Heart, Franklin … He’s Electric and the Franklin Air Show. Enjoy a planetarium show, participate in a scavenger hunt or just mingle with your colleagues.