Monday, October 20, 2008

8:30-10:45

Healthcare and the Changing Business Environment Ian Morrison view slides Risk Analysis, Choice Modeling and Early-Stage Forecasting in Pharmaceutical Markets  Doug Willson, GfK Strategic Marketing view slides

	Breakout A	Breakout B	Breakout C
11:15-12:15	When You’ve Got a Good Hammer, Everything Looks Like a Nail Ken Sobel &  Francine Fram, TNSfyi view slides	How People Choose: New Tools for the Prophet’s Toolbox Keith Chrzan, Maritz Research Gordon Lewin, GE Healthcare view slides	Ahead of the Curve -- Peripheral Vision for the Pharmaceutical Industry Partha Anbil, Fox School of Business, Temple University John Moran, IMS Management Consulting view on-demand video view slides view archived video

1:30-2:45

General Session The Color of Health: Creating a Pharmaceutical Market Researcher’s Toolkit for Today’s Shifting Healthcare Paradigm Sheila L. Thorne, MA, Multicultural Healthcare Marketing Group, LLC Phine Simms, MBA, VeriquestHealth Craig Ruffin, PharmD, MBA, TL Ruffin Enterprises, LLC Jorge Petit, MD, Psychiatrist and former Commissioner of Program Services for NYC Department of Health and Mental Hygiene Hiroko Hatanaka, IW Group Inc Thais McNeal, GlaxoSmithKline view on-demand video

	Breakout A	Breakout B	Breakout C
4:15-5:15	Future Value Identification: A Platform for Development of Long Term Brand Strategy Harris Kaplan & Kathleen Evans  Healogix, LLC   view slides	The Future is in the Eye of the Interpreter: How Marketers, Linguists and Computers Analyze the Voice of the Customer Jamison Barnett & David Franke, Verilogue Wendy Miller, Cephalon  view on-demand video view slides	Building a Forecasting Framework that Embraces the Interdependence Between Physicians, Nurses and Patient Therapy Decisions Brian Griner, PhD, Carter Smith, PhD & Andrew Aprill, PhD, BioVid Corporation  Carolyn Bernacki, Wyeth view slides

  Tuesday, October 21, 2008

6:45-7:45	Continental Breakfast
8:00-9:15	Consumerism, Healthcare & Pharmaceuticals Kim Slocum, KDS Consulting, LLC Author of “Consumer Directed Healthcare—A 360 Degree View” view on-demand video view slides
9:45-10:45	No Longer An Afterthought: Applying Sophisticated Quantitative Methods in the Managed Care Market Mark Zitter, The Zitter Group  view slides

	Breakout A	Breakout B	Breakout C
1-2	Assessing Customer Security to Optimize Future Brand Loyalty (and Minimize Future Risk) Edward J. Hass, PhD, International Communications Research   view slides	Both Sides Now:  The Great Pharmaceutical Gold Rush A Round-Table Discussion Dev Das, Auxilium  Pharmaceuticals Inc Tjun Wong, Novartis Pharmaceuticals John H. Krick, MBA, TVG Donald L. Marshall, TVG   view on-demand video  view slides	An Operational Patient-centric Framework for Brand Planning using Dynamic Modeling Thomas A. Abbott III & Taylor Dennen i3 Pharma Informatics view slides
2:15-3:15	A Dynamic Approach to Segmentation – How to Keep Your Segmentation Relevant Over Time Jeremy Pincus, PhD & Amit Ghosh Forbes Consulting Group Joe Alexander Johnson & Johnson Pharmaceuticals view slides	Market Research: Turning Prophets into Strategists and Leaders Robert S. Shewbrooks, TGaS Advisors Matthew J. Carpenter, Wyeth Pharmaceuticals   view slides	Hitting the Brand Bull’s Eye Through Predictive Research Justin Edge, Knowledge Networks view archived video  view slides

3:45-5:15

Using Advanced Segmentation and Qualitative Techniques to Predict Consumer Acceptance of a Portfolio of Current and Future Drugs – A Case Study Colleen Foley, Abbott Laboratories Peter Simpson, Segmedica view slides

Agenda current as of 10/21/08