Speaker Presentations
Three presentations are available for on-demand playback. Presented by ActiveGroup.
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| Presenter's Name |
Presentation Title |
Day |
Download |
Michael Latash -
Astellas Pharma US
Peter Simpson - Segmedica, Inc. |
Unlocking the Human Mind: Why Customers Do What They Do...
And How You Can Change It |
Monday |
View Slides
View video
|
George Grubb -
G & S Research, Inc.
Matthew Herman -
Pharmaceutical Respresentative |
Creating and Conveying the "Commander's Intent":
Rally Sales with SUCCESsful Market Research |
Monday |
View Slides |
| Dirk Huisman & Jeroen Slappendel - SKIM Analytical |
Simple, Concrete and Credible:
Using Choice-based Models in Product Forecasts |
Monday |
View Slides |
Andy Stautberg - AstraZeneca
Steven Davis - Marketing Technology Solutions
Michael Passanante - Verispan |
The "Medical Moment of Truth":
How Physician-Patient Interactions Drive Persistency
|
Monday |
View Slides
View video
|
Debbie Kenworthy - Janssen, L.P.
Jade Cusick - Ziment |
Working from the Inside Out:
Building Internal Consensus to Integrate & Implement Highly Strategic Research |
Monday |
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| Julie Wittes Schlack - Communispace |
The Anti-MySpace: How GlaxoSmithKline Used Private Online Communities to Launch alli |
Monday |
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View video
|
Michael Tucker, Ph.D.
& Barry Davis
TVG Marketing Research
and Consulting |
Making People Care: Uncovering Emotional Insights Through Projective Techniques |
Monday |
View Slides |
John Meyers - Amgen, Inc.
Debbie Kossman -
National Analysts Worldwide |
Immovable Object, Irresistible Force: When Clinical & Marketing Meet to Design Pivotal Trials |
Tuesday |
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Graham Crawford
& Pieter Sheth-Voss, Ph.D. Eidetics |
Hidden Gold:
Finding Insights in Data You Already Own |
Tuesday |
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Bart Weiner & Andrea Alfonsi
GfK V2 |
From Play Room to Front Room: Role Playing, Drawing & Coloring As Keys to Emotional Drivers |
Tuesday |
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Anthony Bogle - Sanofi-Aventis
Susan Simpson - Burke, Inc.
Thomas Mills - Burke, Inc. |
Segmentations that Work:
A New Approach to an Old Problem |
Tuesday |
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Greg Johnson &
Brian Porter Griner - Strategic Business Research, Inc. |
A Stairway to ... Stickiness!
How Benefit Laddering & Message Optimization Help Build a Product Story |
Tuesday |
View Slides |
|
Rick Tobin &
Henry Gazay - Medimix International
|
Data Makeover: How Real-time Reporting Makes "Boring" Data Interesting |
Tuesday |
View Slides |
|
Lori Sterbakov - Organon USA
Roger Green - Roger Green & Associates, Inc.
|
Making Pricing Research Sticky – Linking Price, Value, and Promotional Platform SUCCESfully in a Single Study |
Tuesday |
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Robert J Morais, Ph.D.
& Janet Barnhart, Ph.D.
Weinman Schnee Morais, Inc. |
When Conflict Inspires Communication: Interactional Physician-Patient Research |
Tuesday |
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Sheila Thorne
Multicultural Healthcare Marketing Group |
When the Ivory Tower Goes to the Ebony Hood ... Striving for Cultural Proficiency in Multicultural Health Research Protocols and Marketing Strategies |
Tuesday |
View Slides |