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	Sunday, March 21, 2010
4 – 5	How Hospital Access is Changing: Hospital & Pharma Perspectives   Sean McCrae & Allison Becker PharmaForce International View Slides View Video	Changing Roles,  Changing Strategies:   Ten Things You Need to Reconsider Justin Edge & Joanne French Knowledge Networks   View Slides	New Insights in Oncology Treatment Patterns Taylor Dennen, Ph.D., Lou Brooks & Mark Rose i3 Pharma Informatics (of Ingenix)   View Slides
	Monday, March 22, 2010
9 – 10:15	Welcome & Opening Keynote, Fantasia Ballroom J-Q Making the Switch: Principles of Change Dan Heath, Co-Author of “Switch: How to Change Things When Change is Hard”
10:45 – 12	CEO Reflections on a Tumultuous Year & Predictions for an Uncertain Future Fantasia Ballroom J-Q Moderator: Brian Cain, Merck & Co., Inc. Panelists: Lynnette Cooke, KantarHealth, Harris Kaplan, Healogix,  Jim Kirk, Quintiles & Richard Vanderveer, Ph.D., GfK Healthcare View Slides View Video
1:15 – 2:15	Peering into the Future: Probabilistically Forecasting Long-term Market Landscapes via Bayesian Networks   Dan Ward, Pfizer Pieter Sheth-Voss, Quintiles View Slides View Video	One Door Closes, Another Opens ... The Upside of Healthcare Reform in China   Satya Varagoor, Johnson & Johnson Joey Li, Bristol-Myers Squibb & Kim Morneau, Synovate Healthcare   View Slides	Will Generics Take Park Place? The Future of Branded Biologics in a Generic Age   Suzanne E. Litke, National Analysts Worldwide & Janet Dorling, Genentech, Inc.   View Slides
2:45 – 4	Coming Changes in Consumer & Physician Healthcare Attitudes  A Panel Discussion   Stephen J. Hellebusch, Ph.D., Directions Research, Inc. Kim Slocum, KDS Consulting, Jay Glasscott, Shire Ltd. &  Eric Hall, Allergan, Inc. View Slides View Video	Cultural Conceptions of Illness,  Health & Wellness: Implications for Global Research   Jeremy Pincus, Ph.D., Forbes Consulting Group     View Slides	Needing More in a Time of Less: Maximizing the Value of Primary MR for an Uncertain Future  Andrew Aprill, Ph.D. & Jeffrey Glor, Ph.D., BioVid Corp    View Slides
4:15 – 5:30	Market Research Departments & Functions of the Future Manufacturer-only Discussion Forum Fantasia Ballroom J-Q Elizabeth Jeffords, Genentech, Inc., Linda Harrell, Daiichi Sankyo, Co., Ltd.,  Chris O'Konis, Sepracor, Inc., Greta Unger, AstraZeneca & David Berman, Merck & Co, Inc.
	Tuesday, March 23, 2010
8:45 – 10	Welcome & Opening Keynote, Fantasia Ballroom J-Q Positive Psychology: The Science of Happiness Shawn Achor, CEO of Aspirant & Harvard Researcher View Slides
10-10:30	PMRG Organizational Update View Slides View Video
11 – 12	Driving Prescribing Behaviors: Linkage Analysis for ROI-Based Decisions, a Panel Discussion Leader: Kunal Gupta, Burke Inc. Panelists: Anthony Bogle, Sanofi-Aventis, Melissa Green, UCB Pharma & Jay Janco, Solvay Pharmaceuticals View Slides View Video	Giving New Life to Market Segmentation in a Patient-Driven Healthcare Environment  Nicky Halverson, Harper Global & Jamie Coleman, Eli Lilly and Co.   View Slides	Tick Tock … The World is Changing. Innovate or Else!   Maria Goutsou, Merck & Co. Inc. Greg Chu & Stephen Godwin, Synovate   View Slides
2 – 3:15	Closing Keynote, Fantasia Ballroom J-Q The Current State of Healthcare Reform: A D.C. Insider’s Perspective Dr. Steven Eastaugh, Author, Professor & Former Health Policy Advisor to Barack Obama View Slides View Video