Presentations & Videos

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All sessions eligible for credit. 

	Sunday, March 21, 2010
4 – 5	How Hospital Access is Changing: Hospital & Pharma Perspectives   Sean McCrae & Allison Becker PharmaForce International View Slides Video available, members log in to see ARCHIVES link at top left	Changing Roles,  Changing Strategies:   Ten Things You Need to Reconsider Justin Edge & Joanne French Knowledge Networks   View Slides	New Insights in Oncology Treatment Patterns Taylor Dennen, Ph.D., Lou Brooks & Mark Rose i3 Pharma Informatics (of Ingenix)   View Slides
	Monday, March 22, 2010
9 – 10:15	Welcome & Opening Keynote, Fantasia Ballroom J-Q Making the Switch: Principles of Change Dan Heath, Co-Author of “Switch: How to Change Things When Change is Hard”
10:45 – 12	CEO Reflections on a Tumultuous Year & Predictions for an Uncertain Future Fantasia Ballroom J-Q Moderator: Brian Cain, Merck & Co., Inc. Panelists: Lynnette Cooke, KantarHealth, Harris Kaplan, Healogix,  Jim Kirk, Quintiles & Richard Vanderveer, Ph.D., GfK Healthcare View Slides Video available, members log in to see ARCHIVES link at top left
1:15 – 2:15	Peering into the Future: Probabilistically Forecasting Long-term Market Landscapes via Bayesian Networks   Dan Ward, Pfizer Pieter Sheth-Voss, Quintiles View Slides  Video available, members log in to see ARCHIVES link at top left	One Door Closes, Another Opens ... The Upside of Healthcare Reform in China   Satya Varagoor, Johnson & Johnson Joey Li, Bristol-Myers Squibb & Kim Morneau, Synovate Healthcare   View Slides	Will Generics Take Park Place? The Future of Branded Biologics in a Generic Age   Suzanne E. Litke, National Analysts Worldwide & Janet Dorling, Genentech, Inc.   View Slides
2:45 – 4	Coming Changes in Consumer & Physician Healthcare Attitudes  A Panel Discussion   Stephen J. Hellebusch, Ph.D., Directions Research, Inc. Kim Slocum, KDS Consulting, Jay Glasscott, Shire Ltd. &  Eric Hall, Allergan, Inc. View Slides Video available, members log in to see ARCHIVES link at top left	Cultural Conceptions of Illness,  Health & Wellness: Implications for Global Research   Jeremy Pincus, Ph.D., Forbes Consulting Group     View Slides	Needing More in a Time of Less: Maximizing the Value of Primary MR for an Uncertain Future  Andrew Aprill, Ph.D. & Jeffrey Glor, Ph.D., BioVid Corp    View Slides
4:15 – 5:30	Market Research Departments & Functions of the Future Manufacturer-only Discussion Forum Fantasia Ballroom J-Q Elizabeth Jeffords, Genentech, Inc., Linda Harrell, Daiichi Sankyo, Co., Ltd.,  Chris O'Konis, Sepracor, Inc., Greta Unger, AstraZeneca & David Berman, Merck & Co, Inc.
	Tuesday, March 23, 2010
8:45 – 10	Welcome & Opening Keynote, Fantasia Ballroom J-Q Positive Psychology: The Science of Happiness Shawn Achor, CEO of Aspirant & Harvard Researcher View Slides
10-10:30	PMRG Organizational Update View Slides  Video available, members log in to see ARCHIVES link at top left
11 – 12	Driving Prescribing Behaviors: Linkage Analysis for ROI-Based Decisions, a Panel Discussion Leader: Kunal Gupta, Burke Inc. Panelists: Anthony Bogle, Sanofi-Aventis, Melissa Green, UCB Pharma & Jay Janco, Solvay Pharmaceuticals View Slides Video available, members log in to see ARCHIVES link at top left	Giving New Life to Market Segmentation in a Patient-Driven Healthcare Environment  Nicky Halverson, Harper Global & Jamie Coleman, Eli Lilly and Co.   View Slides	Tick Tock … The World is Changing. Innovate or Else!   Maria Goutsou, Merck & Co. Inc. Greg Chu & Stephen Godwin, Synovate   View Slides
2 – 3:15	Closing Keynote, Fantasia Ballroom J-Q The Current State of Healthcare Reform: A D.C. Insider’s Perspective Dr. Steven Eastaugh, Author, Professor & Former Health Policy Advisor to Barack Obama View Slides Video available, members log in to see ARCHIVES link at top left