Presentations

We live streamed four sessions from the 2009 ANC.  View these and six other recorded sessions on-demand Presented by ActiveGroup.
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Sunday, March 8, 2009

	Breakout A	Breakout B	Breakout C
2:15-3:15	Identify Drivers of Managed Care Plan Utilization Hong Jin, Analytic Partners Nancy Smith, Analytic Partners   Slides are not available	Maximizing your Brand’s Potential through Brand Equity Modeling Justin Edge and Joanne French, Knowledge Networks, Inc. View slides Available for on-demand playback, click link at top of this page	Leveraging Comprehensive Brand and Market Knowledge for Success in a Challenging Environment Mike Nestler, AlphaDetail  View slides
3:45-4:45	A Day in the Life: Using Video Diaries to Capture Insights and Advance Your Brand Larry Anderson, MedImmune & Carla R. Lewandowski, Insight Research Group View slides	Small Budgets, Small Pipelines  - Emerging Trend for Big Pharma, Old Hat for Biotech Ryan Fisher, Vertex Pharmaceuticals View slides	Does a Spoonful of Sugar Really Help the Medicine Go Down? Save Time & Money with Hypothesis-driven Research to Assess Product Formulation Options Suzanne Litke and Jill Glathar, Ph.D., National Analysts Worldwide View slides Available for on-demand playback, click link at top of this page

Monday, March 9, 2009

8-9:15	The Future of Health Care: Challenges and Opportunities in Pharmaceutical Markets Keynote: Jeffrey Bauer, Ph.D.  Author of “Paradox and Imperatives in Health Care: How Efficiency, Effectiveness, and E-Transformation Can Conquer Waste and Optimize Quality” View slides
9:30-11:30	Maximizing Promotional Campaign Value Through Effective ROI Measurement An Interactive Panel Discussion David Wood, Ph.D. & Patrick Brundage, marketRx, a Cognizant Company  Hans Nagl, Shire Ltd., David Moore, Genentech, Gautham Nagabhushana, Boehringer-Ingelheim & Derek Jones, AstraZeneca View slides Available for on-demand playback, click link at top of this page

12:45-1:45

The Perfect Storm in Pharmaceutical Marketing Research – and What to Do About It Richard Vanderveer, Ph.D., GfK Healthcare  Discuss this topic now with Dick Vanderveer on the PMRG OC Select the "A New World for Health Care ... " Discussion Group View slides Available for on-demand playback, click link at top of this page

	Breakout A	Breakout B	Breakout C
3:15-4:15	Uncovering Emotional Drivers through Photographic Images for Use in Early Stage Product Development Nicole Maher, GlaxoSmithKline and Will Leskin, M/A/R/C Research Slides are not available	Creating a New Brand for a Biotech: Focus on the Steak  Not the Sizzle Ramgopal Rao, Vitreo Retinal Technologies and Tim O’Rourke, Ph.D., Healogix View slides Available for on-demand playback, click link at top of this page	Integrating Complex Data in a Volatile World A Panel Discussion on Current and Evolving Practices Rebecca Hudson, Xanodyne Pharmaceuticals, Inc. Michael Tier, Wyeth Pharmaceuticals and Michael Tucker, Ph.D., TVG Marketing Research & Consulting View slides
4:30-5:30	Maximizing Message Impact  Jack Bush, Alcon & A.K. Pradeep, Ph.D., NeuroFocus Slides are not available	Reduce, Reuse, Recycle ... Data Jeff Gustaitis, Boehringer Ingelheim and Melinda Spaulding, Practical Insights  Discuss this topic now with the Speakers  on the PMRG OC Select the "2009 ANC Forums" Group View slides Available for on-demand playback, click link at top of this page	Using Channel Optimization Segmentation to Maximize Communication in a Dynamic Sales Market Josh Rossol, Ph.D., Ziment View slides

 Tuesday, March 10, 2009

8-9:30	Understanding, Influencing, and Maximizing Brand in a Digital World Where Consumers Control Content Mark Bard, Manhattan Research  Michelle R. Blechman, Abbott View slides Available for on-demand playback, click link at top of this page
9:30-10:30	PMRG ... The Future View slides Available for on-demand playback, click link at top of this page

	Breakout A	Breakout B	Breakout C
11-12	Go with the (Patient) Flow – A Strategic Analysis    Candace Anderson, Cephalon Sharon S. Paik, and Paul Snyderman, Ph.D., Ipsos Healthcare View slides Available for on-demand playback, click link at top of this page	Look Beyond Where the Light is Shining: Linking Convergent Streams of Data to Illuminate a Brand’s Path to Success  Susan Lee Simpson, Ph.D. and Thomas M. Mills, Burke, Inc. View slides	A New Paradigm for Brand Usage and Attitude Studies: Re-Defining Both the Client/Agency Relationship and the Market Model  Jonathan Kay and Jochen Ertl, TNS Healthcare View slides

2-3:15

General Session  Lessons from Academia When Global Brands Need Local Branding … And Why? A Panel Discussion of the Pharma/Biotech Relevance of “Consumer Packaged Goods in the United States: National Brands, Local Branding” Winner of the 2008 Paul E Green Award for Best Article Moderator: Debbie Kossman, National Analysts Worldwide  Panelists: Karl Speak, Colleen Foley, Abbott Laboratories, Wendy Mayer, Pfizer, Inc., Miranda Gill, Celgene View slides

3:45-5:15

Managing a Brand Keynote: Karl Speak, Brand Management Consultant Author of “Be Your Own Brand”  Discuss this topic now with the Karl Speak  on the PMRG OC Select the "2009 ANC Forums" Group  View slides Available for on-demand playback, click link at top of this page

Agenda current as of 3/16/09