|
|
|
|
Conference Agenda Click on a presentation title for the presentation abstract and speaker biographies.
Download a printable version of the agenda. Sunday, March 8, 2009
| 1-6pm |
Conference Registration
Lafite Ballroom Foyer
|
| |
Breakout A
|
Breakout B
|
Breakout C
|
| 2:15-3:15 |
Identify Drivers of Managed Care Plan Utilization
Hong Jin, Analytic Partners
Nancy Smith, Analytic Partners
|
Maximizing your Brand’s Potential through Brand Equity Modeling
Justin Edge and Joanne French, Knowledge Networks, Inc.
|
Leveraging Comprehensive Brand and Market Knowledge for Success in a Challenging Environment
Mike Nestler, AlphaDetail
|
| 3:15-3:45 |
|
Break |
|
| 3:45-4:45 |
A Day in the Life: Using Video Diaries to Capture Insights and Advance Your Brand
Larry Anderson, MedImmune
& Carla R. Lewandowski, Insight Research Group
|
Small Budgets, Small Pipelines
- Emerging Trend for Big Pharma, Old Hat for Biotech
Ryan Fisher, Vertex Pharmaceuticals
|
Does a Spoonful of Sugar Really Help the Medicine Go Down? Save Time & Money with Hypothesis-driven Research to Assess Product Formulation Options
Suzanne Litke and
Jill Glathar, Ph.D.,
National Analysts Worldwide |
Monday, March 9, 2009
| 6:30-7:45 |
Continental Breakfast
|
| 8-9:15 |
General Session
Welcome
The Future of Health Care: Challenges and Opportunities in Pharmaceutical Markets
Keynote: Jeffrey Bauer, Ph.D.
Author of “Paradox and Imperatives in Health Care: How Efficiency, Effectiveness, and E-Transformation Can Conquer Waste and Optimize Quality”
|
| 9:15-9:30 |
Coffee Break
|
| 9:30-11:30 |
Maximizing Promotional Campaign Value Through Effective ROI Measurement
An Interactive Panel Discussion
David Wood, Ph.D. & Patrick Brundage, marketRx, a Cognizant Company
Hans Nagl, Shire Ltd., David Moore, Genentech,
Gautham Nagabhushana, Boehringer-Ingelheim & Derek Jones, AstraZeneca
|
|
11:30-12:45
|
Lunch
|
|
12:45-1:45
|
The Perfect Storm in Pharmaceutical Marketing Research – and What to Do About It
Richard Vanderveer, Ph.D., GfK Healthcare
Discuss this topic now with Dick Vanderveer on the PMRG OC
Select the "A New World for Health Care ... " Discussion Group
|
|
2-3
|
You’re PMRG’s Customer. How Can We Improve Your PMRG Experience?
Join your colleagues to discuss the educational offerings you want at
The PMRG Institute, the OC, in between & beyond
|
Client/Manufacturer Session
|
Supplier/Consultant Breakout
|
|
| 3-3:15 |
Coffee Break
|
| |
Breakout A
|
Breakout B
|
Breakout C
|
| 3:15-4:15 |
Uncovering Emotional Drivers through Photographic Images for Use in Early Stage Product Development
Nicole Maher, GlaxoSmithKline and Will Leskin, M/A/R/C Research |
Creating a New Brand for a Biotech: Focus on the Steak
Not the Sizzle
Ramgopal Rao, Vitreo Retinal Technologies and
Tim O’Rourke, Ph.D., Healogix
|
Integrating Complex Data in a Volatile World
A Panel Discussion on Current and Evolving Practices
Rebecca Hudson, Xanodyne Pharmaceuticals, Inc.
Michael Tier, Wyeth Pharmaceuticals and
Michael Tucker, Ph.D., TVG Marketing Research & Consulting |
| 4:30-5:30 |
Maximizing Message Impact
Jack Bush, Alcon &
A.K. Pradeep, Ph.D., NeuroFocus |
Reduce, Reuse, Recycle ... Data
Jeff Gustaitis, Boehringer Ingelheim and Melinda Spaulding, Practical Insights
Discuss this topic now with the Speakers on the PMRG OC
Select the "2009 ANC Forums" Group
|
Using Channel Optimization Segmentation to Maximize Communication in a Dynamic Sales Market
Josh Rossol, Ph.D., Ziment |
6-9
6-8
8-9 |
Consultant Fair
Dinner
Dessert
|
| 9-11 |
Hospitality Event
|
Tuesday, March 10, 2009
| 12-2 |
Consultant Fair & Lunch
|
| 2-3:15 |
General Session
Lessons from Academia
When Global Brands Need Local Branding … And Why?
A Panel Discussion of the Pharma/Biotech Relevance of
“Consumer Packaged Goods in the United States: National Brands, Local Branding”
Winner of the 2008 Paul E Green Award for Best Article
Moderator: Debbie Kossman, National Analysts Worldwide
Panelists: Karl Speak
Colleen Foley, Abbott Laboratories
Wendy Mayer, Pfizer, Inc.
Miranda Gill, Celgene
|
| 3:15-3:45 |
Coffee Break
|
| 3:45-5:15 |
General Session
Managing a Brand
Keynote: Karl Speak, Brand Management Consultant
Author of “Be Your Own Brand”
Discuss this topic now with the Karl Speak on the PMRG OC
Select the "2009 ANC Forums" Group
Closing Remarks & The PMRG Institute Announcements
|
6-8
9:30-11:30 |
Dinner at the Wynn from 6-8 p.m. followed by
a 9:30 p.m. show of Ka by Cirque du Soleil at MGM Grand.
Shuttles will depart the Wynn from 8-8:30 p.m.
and will deaprt the MGM at 11:15 p.m.
KÀ the unprecedented, gravity-defying production by Cirque du Soleil takes adventure to an all new level. Be awed by a theatrical landscape, as an entire empire appears on KÀ colossal dynamic stage and a captivating display of aerial acrobatics envelops the audience.
|
| 8-10 |
Hospitality Event
|
Agenda current as of 3/16/09
Conference Agenda Click on a presentation title for the presentation abstract and speaker biographies.
Download a printable version of the agenda. Sunday, March 8, 2009
| 1-6pm |
Conference Registration
Lafite Ballroom Foyer
|
| |
Breakout A
|
Breakout B
|
Breakout C
|
| 2:15-3:15 |
Identify Drivers of Managed Care Plan Utilization
Hong Jin, Analytic Partners
Nancy Smith, Analytic Partners
|
Maximizing your Brand’s Potential through Brand Equity Modeling
Justin Edge and Joanne French, Knowledge Networks, Inc.
|
Leveraging Comprehensive Brand and Market Knowledge for Success in a Challenging Environment
Mike Nestler, AlphaDetail
|
| 3:15-3:45 |
|
Break |
|
| 3:45-4:45 |
A Day in the Life: Using Video Diaries to Capture Insights and Advance Your Brand
Larry Anderson, MedImmune
& Carla R. Lewandowski, Insight Research Group
|
Small Budgets, Small Pipelines
- Emerging Trend for Big Pharma, Old Hat for Biotech
Ryan Fisher, Vertex Pharmaceuticals
|
Does a Spoonful of Sugar Really Help the Medicine Go Down? Save Time & Money with Hypothesis-driven Research to Assess Product Formulation Options
Suzanne Litke and
Jill Glathar, Ph.D.,
National Analysts Worldwide |
Monday, March 9, 2009
| 6:30-7:45 |
Continental Breakfast
|
| 8-9:15 |
General Session
Welcome
The Future of Health Care: Challenges and Opportunities in Pharmaceutical Markets
Keynote: Jeffrey Bauer, Ph.D.
Author of “Paradox and Imperatives in Health Care: How Efficiency, Effectiveness, and E-Transformation Can Conquer Waste and Optimize Quality”
|
| 9:15-9:30 |
Coffee Break
|
| 9:30-11:30 |
Maximizing Promotional Campaign Value Through Effective ROI Measurement
An Interactive Panel Discussion
David Wood, Ph.D. & Patrick Brundage, marketRx, a Cognizant Company
Hans Nagl, Shire Ltd., David Moore, Genentech,
Gautham Nagabhushana, Boehringer-Ingelheim & Derek Jones, AstraZeneca
|
|
11:30-12:45
|
Lunch
|
|
12:45-1:45
|
The Perfect Storm in Pharmaceutical Marketing Research – and What to Do About It
Richard Vanderveer, Ph.D., GfK Healthcare
Discuss this topic now with Dick Vanderveer on the PMRG OC
Select the "A New World for Health Care ... " Discussion Group
|
|
2-3
|
You’re PMRG’s Customer. How Can We Improve Your PMRG Experience?
Join your colleagues to discuss the educational offerings you want at
The PMRG Institute, the OC, in between & beyond
|
Client/Manufacturer Session
|
Supplier/Consultant Breakout
|
|
| 3-3:15 |
Coffee Break
|
| |
Breakout A
|
Breakout B
|
Breakout C
|
| 3:15-4:15 |
Uncovering Emotional Drivers through Photographic Images for Use in Early Stage Product Development
Nicole Maher, GlaxoSmithKline and Will Leskin, M/A/R/C Research |
Creating a New Brand for a Biotech: Focus on the Steak
Not the Sizzle
Ramgopal Rao, Vitreo Retinal Technologies and
Tim O’Rourke, Ph.D., Healogix
|
Integrating Complex Data in a Volatile World
A Panel Discussion on Current and Evolving Practices
Rebecca Hudson, Xanodyne Pharmaceuticals, Inc.
Michael Tier, Wyeth Pharmaceuticals and
Michael Tucker, Ph.D., TVG Marketing Research & Consulting |
| 4:30-5:30 |
Maximizing Message Impact
Jack Bush, Alcon &
A.K. Pradeep, Ph.D., NeuroFocus |
Reduce, Reuse, Recycle ... Data
Jeff Gustaitis, Boehringer Ingelheim and Melinda Spaulding, Practical Insights
Discuss this topic now with the Speakers on the PMRG OC
Select the "2009 ANC Forums" Group
|
Using Channel Optimization Segmentation to Maximize Communication in a Dynamic Sales Market
Josh Rossol, Ph.D., Ziment |
6-9
6-8
8-9 |
Consultant Fair
Dinner
Dessert
|
| 9-11 |
Hospitality Event
|
Tuesday, March 10, 2009
| 12-2 |
Consultant Fair & Lunch
|
| 2-3:15 |
General Session
Lessons from Academia
When Global Brands Need Local Branding … And Why?
A Panel Discussion of the Pharma/Biotech Relevance of
“Consumer Packaged Goods in the United States: National Brands, Local Branding”
Winner of the 2008 Paul E Green Award for Best Article
Moderator: Debbie Kossman, National Analysts Worldwide
Panelists: Karl Speak
Colleen Foley, Abbott Laboratories
Wendy Mayer, Pfizer, Inc.
Miranda Gill, Celgene
|
| 3:15-3:45 |
Coffee Break
|
| 3:45-5:15 |
General Session
Managing a Brand
Keynote: Karl Speak, Brand Management Consultant
Author of “Be Your Own Brand”
Discuss this topic now with the Karl Speak on the PMRG OC
Select the "2009 ANC Forums" Group
Closing Remarks & The PMRG Institute Announcements
|
6-8
9:30-11:30 |
Dinner at the Wynn from 6-8 p.m. followed by
a 9:30 p.m. show of Ka by Cirque du Soleil at MGM Grand.
Shuttles will depart the Wynn from 8-8:30 p.m.
and will deaprt the MGM at 11:15 p.m.
KÀ the unprecedented, gravity-defying production by Cirque du Soleil takes adventure to an all new level. Be awed by a theatrical landscape, as an entire empire appears on KÀ colossal dynamic stage and a captivating display of aerial acrobatics envelops the audience.
|
| 8-10 |
Hospitality Event
|
Agenda current as of 3/16/09 |
|
|
|
|
|
|