Conference Agenda
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All sessions eligible for credit.

	Sunday, March 21, 2010
3 – 7 pm	Registration, Grand Republic A
	Breakouts - Nutcracker 1 Session will be available on-demand at www.pmrg.org	Breakouts - Nutcracker 2	Breakouts - Nutcracker 3
4 – 5	How Hospital Access is Changing: Hospital & Pharma Perspectives   Sean McCrae & Allison Becker PharmaForce International	Changing Roles,  Changing Strategies:   Ten Things You Need to Reconsider Justin Edge & Joanne French Knowledge Networks	New Insights in Oncology Treatment Patterns Taylor Dennen, Ph.D., Lou Brooks & Mark Rose i3 Pharma Informatics (of Ingenix)
5 – 6	New Member Reception, Grand Republic C-D
6 – 8	Welcome Cocktail Reception, Marina Terrace (Fantasia Foyer for inclement weather)
10pm-12am	Hospitality Event, Grand Republic A
	Monday, March 22, 2010
7:30 – 8:45	Registration, Fantasia Foyer
7:30 – 8:45	Breakfast Buffet, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)
9 – 10:15	Welcome & Opening Keynote, Fantasia Ballroom J-Q Making the Switch: Principles of Change Dan Heath, Co-Author of “Switch: How to Change Things When Change is Hard”
10:15-10:45	Coffee Break, Fantasia Foyer
10:45 – 12	CEO Reflections on a Tumultuous Year & Predictions for an Uncertain Future Fantasia Ballroom J-Q Moderator: Brian Cain, Merck & Co., Inc. Panelists: Lynnette Cooke, KantarHealth, Harris Kaplan, Healogix,  Jim Kirk, Quintiles & Richard Vanderveer, Ph.D., GfK Healthcare Session streamed live via www.pmrg.org
12 –1:15	Lunch, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)
	Breakouts - Nutcracker 1 Session will be available on-demand at www.pmrg.org	Breakouts - Nutcracker 2	Breakouts - Nutcracker 3
1:15 – 2:15	Peering into the Future: Probabilistically Forecasting Long-term Market Landscapes via Bayesian Networks   Dan Ward, Pfizer Pieter Sheth-Voss, Quintiles	One Door Closes, Another Opens ... The Upside of Healthcare Reform in China   Satya Varagoor, Johnson & Johnson Joey Li, Bristol-Myers Squibb & Kim Morneau, Synovate Healthcare	Will Generics Take Park Place? The Future of Branded Biologics in a Generic Age   Suzanne E. Litke, National Analysts Worldwide & Janet Dorling, Genentech, Inc.
2:15 – 2:45	Coffee Break, Fantasia Foyer
	Breakouts - Nutcracker 1 Session will be available on-demand at www.pmrg.org	Breakouts - Nutcracker 2	Breakouts - Nutcracker 3
2:45 – 4	Coming Changes in Consumer & Physician Healthcare Attitudes  A Panel Discussion   Stephen J. Hellebusch, Ph.D., Directions Research, Inc. Kim Slocum, KDS Consulting, Jay Glasscott, Shire Ltd. &  Eric Hall, Allergan, Inc	Cultural Conceptions of Illness,  Health & Wellness: Implications for Global Research   David Forbes, Ph.D. & Jeremy Pincus, Ph.D., Forbes Consulting Group	Needing More in a Time of Less: Maximizing the Value of Primary MR for an Uncertain Future  Andrew Aprill, Ph.D. & Jeffrey Glor, Ph.D., BioVid Corp
4:15 – 5:30	Market Research Departments & Functions of the Future Manufacturer-only Discussion Forum Fantasia Ballroom J-Q Elizabeth Jeffords, Genentech, Inc., Linda Harrell, Daiichi Sankyo, Co., Ltd.,  Chris O'Konis, Sepracor, Inc., Greta Unger, AstraZeneca & David Berman, Merck & Co, Inc.
6 – 8 8 – 9	Consultant Fair with Dinner, Fantasia Ballroom A-H (Exhibitor buffet opens at 5:30pm) Consultant Fair Dessert & Coffee
9 – 11	Hospitality Event, Grand Republic A
	Tuesday, March 23, 2010
7:15 – 8:30	Breakfast Buffet, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)
8:45 – 10	Welcome & Opening Keynote, Fantasia Ballroom J-Q Positive Psychology: The Science of Happiness Shawn Achor, CEO of Aspirant & Harvard Researcher
10-10:30	PMRG Organizational Update, Fantasia Ballroom J-Q Session streamed live via www.pmrg.org
10:30-11	Coffee Break, Fantasia Foyer
	Breakouts - Nutcracker 1 Session will be available on-demand at www.pmrg.org	Breakouts - Nutcracker 2	Breakouts - Nutcracker 3
11 – 12	Driving Prescribing Behaviors: Linkage Analysis for ROI-Based Decisions, a Panel Discussion Leader: Kunal Gupta, Burke Inc. Panelists: Anthony Bogle, Sanofi-Aventis, Melissa Green, UCB Pharma & Jay Janco, Solvay Pharmaceuticals	Giving New Life to Market Segmentation in a Patient-Driven Healthcare Environment  Nicky Halverson, Harper Global & Jamie Coleman, Eli Lilly and Co.	Tick Tock … The World is Changing. Innovate or Else!   Maria Goutsou, Merck & Co. Inc. Greg Chu & Stephen Godwin, Synovate
12 – 2	Consultant Fair with Lunch, Fantasia Ballroom A-H (Exhibitor buffet opens at 11:30am)
2 – 3:15       3:15-3:45	Closing Keynote, Fantasia Ballroom J-Q The Current State of Healthcare Reform: A D.C. Insider’s Perspective Dr. Steven Eastaugh, Author, Professor & Former Health Policy Advisor to Barack Obama Session streamed live via www.pmrg.org Closing & The PMRG Institute 2010 Announcements
3:30-4:30	Coffee Break, Fantasia Foyer

Agenda rev. 2/23/10 

 Tuesday Evening Event

Enjoy Epcot® at your leisure before joining us for dinner and drinks at The American Adventure.  
Then view a spectacular fireworks show from the French Island Terrace with dessert and cordials. 

3:45-4:30pm	Pick up ticket packets at the PMRG Hospitality Desk (Disney's Contemporary Resort)
4-7pm	Attendees take Disney's Contemporary Resort provided bus to Epcot® or monorail to the Transportation and Ticket Center then transfer to Epcot® monorail.   Enjoy park at leisure.
7-8:30pm	Attendees arrive at The American Adventure and enjoy buffet dinner & drinks
8:30pm	Attendees are escorted to French Island Terrace for dessert reception and IllumiNations (fireworks)
9:30pm	Attendees take bus or monorail back to Disney's Contemporary Resort or can walk to Disney's BoardWalk Entertainment District for fun at leisure.  Transportation from the Boardwalk to the Disney's Contemporary Resort is available by cab and at your own expense. There is also free transportation by bus from the Disney Theme Parks and the Disney's Contemporary Resort to Downtown Disney® Area.

as to all Disney images, ©Disney