Agenda & Tuesday Event

Conference Agenda
Click on a presentation title for the session's abstract and speaker biographies.
Download a printable version of the agenda.
All sessions eligible for credit.

Sunday, March 21, 2010

3 – 7 pm

Registration, Grand Republic A

Breakouts - Nutcracker 1
Session will be available on-demand at www.pmrg.org

Breakouts - Nutcracker 2

Breakouts - Nutcracker 3

4 – 5

How Hospital Access is Changing:
Hospital & Pharma Perspectives

  Sean McCrae & Allison Becker
PharmaForce International

Changing Roles,
Changing Strategies:
Ten Things You Need to Reconsider

Justin Edge & Joanne French Knowledge Networks

New Insights in Oncology
Treatment Patterns

Taylor Dennen, Ph.D.,
Lou Brooks & Mark Rose
i3 Pharma Informatics (of Ingenix)

5 – 6

New Member Reception, Grand Republic C-D

6 – 8

Welcome Cocktail Reception, Marina Terrace (Fantasia Foyer for inclement weather)

10pm-12am

Hospitality Event, Grand Republic A

Monday, March 22, 2010

7:30 – 8:45

Registration, Fantasia Foyer

7:30 – 8:45

Breakfast Buffet, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)

9 – 10:15

Welcome & Opening Keynote, Fantasia Ballroom J-Q
Making the Switch: Principles of Change
Dan Heath, Co-Author of “Switch: How to Change Things When Change is Hard”

10:15-10:45

Coffee Break, Fantasia Foyer

10:45 – 12

CEO Reflections on a Tumultuous Year & Predictions for an Uncertain Future

Fantasia Ballroom J-Q
Moderator: Brian Cain, Merck & Co., Inc.
Panelists: Lynnette Cooke, KantarHealth, Harris Kaplan, Healogix,
Jim Kirk, Quintiles & Richard Vanderveer, Ph.D., GfK Healthcare
Session streamed live via www.pmrg.org

12 –1:15

Lunch, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)

Breakouts - Nutcracker 1
Session will be available on-demand at www.pmrg.org

Breakouts - Nutcracker 2

Breakouts - Nutcracker 3

1:15 – 2:15

Peering into the Future: Probabilistically Forecasting
Long-term Market Landscapes
via Bayesian Networks

Dan Ward, Pfizer
Pieter Sheth-Voss, Quintiles

One Door Closes, Another Opens ... The Upside of Healthcare Reform in China

Satya Varagoor, Johnson & Johnson
Joey Li, Bristol-Myers Squibb &
Kim Morneau, Synovate Healthcare

Will Generics Take Park Place?

The Future of Branded Biologics
in a Generic Age

Suzanne E. Litke,
National Analysts Worldwide &
Janet Dorling, Genentech, Inc.

2:15 – 2:45

Coffee Break, Fantasia Foyer

Breakouts - Nutcracker 1
Session will be available on-demand at www.pmrg.org

Breakouts - Nutcracker 2

Breakouts - Nutcracker 3

2:45 – 4

Coming Changes in Consumer & Physician Healthcare Attitudes
A Panel Discussion

Stephen J. Hellebusch, Ph.D., Directions Research, Inc.
Kim Slocum, KDS Consulting,
Jay Glasscott, Shire Ltd. &
Eric Hall, Allergan, Inc

Cultural Conceptions of Illness,
Health & Wellness:
Implications for Global Research

David Forbes, Ph.D. &
Jeremy Pincus, Ph.D.,
Forbes Consulting Group

Needing More in a Time of Less: Maximizing the Value of Primary MR for an Uncertain Future

Andrew Aprill, Ph.D. &
Jeffrey Glor, Ph.D., BioVid Corp

4:15 –

5:30

Market Research Departments & Functions of the Future
Manufacturer-only Discussion Forum
Fantasia Ballroom J-Q
Elizabeth Jeffords, Genentech, Inc., Linda Harrell, Daiichi Sankyo, Co., Ltd.,
Chris O'Konis, Sepracor, Inc., Greta Unger, AstraZeneca & David Berman, Merck & Co, Inc.

6 – 8

8 – 9

Consultant Fair with Dinner, Fantasia Ballroom A-H (Exhibitor buffet opens at 5:30pm)

Consultant Fair Dessert & Coffee

9 – 11

Hospitality Event, Grand Republic A

Tuesday, March 23, 2010

7:15 – 8:30

Breakfast Buffet, Fantasia Foyer Porte Cochere (Grand Republic A&B for inclement weather)

8:45 – 10

Welcome & Opening Keynote, Fantasia Ballroom J-Q

Positive Psychology: The Science of Happiness
Shawn Achor, CEO of Aspirant & Harvard Researcher

10-10:30

PMRG Organizational Update, Fantasia Ballroom J-Q
Session streamed live via www.pmrg.org

10:30-11

Coffee Break, Fantasia Foyer

Breakouts - Nutcracker 1
Session will be available on-demand at www.pmrg.org

Breakouts - Nutcracker 2

Breakouts - Nutcracker 3

11 – 12

Driving Prescribing Behaviors:
Linkage Analysis for ROI-Based Decisions, a Panel Discussion

Leader: Kunal Gupta, Burke Inc.
Panelists: Anthony Bogle, Sanofi-Aventis, Melissa Green, UCB Pharma & Jay Janco, Solvay Pharmaceuticals

  Giving New Life to Market Segmentation in a Patient-Driven Healthcare Environment

Nicky Halverson, Harper Global & Jamie Coleman, Eli Lilly and Co.

Tick Tock … The World is Changing. Innovate or Else!

Maria Goutsou, Merck & Co. Inc.
Greg Chu & Stephen Godwin, Synovate

12 – 2

Consultant Fair with Lunch, Fantasia Ballroom A-H (Exhibitor buffet opens at 11:30am)

2 – 3:15

3:15-3:45

Closing Keynote, Fantasia Ballroom J-Q

The Current State of Healthcare Reform: A D.C. Insider’s Perspective

Dr. Steven Eastaugh, Author, Professor & Former Health Policy Advisor to Barack Obama
Session streamed live via www.pmrg.org

Closing & The PMRG Institute 2010 Announcements

3:30-4:30

Coffee Break, Fantasia Foyer

Agenda rev. 2/23/10

Tuesday Evening Event

Enjoy Epcot® at your leisure before joining us for dinner and drinks at The American Adventure.
Then view a spectacular fireworks show from the French Island Terrace with dessert and cordials.

3:45-4:30pm Pick up ticket packets at the PMRG Hospitality Desk (Disney's Contemporary Resort)
4-7pm
Attendees take Disney's Contemporary Resort provided bus to Epcot® or monorail to the Transportation and Ticket Center then transfer to Epcot® monorail.
Enjoy park at leisure.

7-8:30pm Attendees arrive at The American Adventure and enjoy buffet dinner & drinks
8:30pm Attendees are escorted to French Island Terrace for dessert reception and IllumiNations (fireworks)
9:30pm Attendees take bus or monorail back to Disney's Contemporary Resort or can walk to Disney's BoardWalk Entertainment District for fun at leisure. Transportation from the Boardwalk to the Disney's Contemporary Resort is available by cab and at your own expense.
There is also free transportation by bus from the Disney Theme Parks and the Disney's Contemporary Resort to Downtown Disney® Area.

For PRC certification details and to pick up your bar code, look for Jennifer Cattel in the PRC logo shirt. She can be found at the Welcome Reception on Sunday and at these PRC desk locations:
Sunday
5pm, PRC desk in the Nutcracker Foyer (located outside the breakout rooms)
Monday
10am, 12pm, 5:30pm, PRC desk in the Fantasia Foyer (located outside general session)
2pm, 4pm, PRC desk in the Nutcracker Foyer
Tuesday
10am, 3-4pm, PRC desk in the Fantasia Foyer
12pm, PRC desk in the Nutcracker Foyer

Agenda rev. 2/23/10

Tuesday Evening Event

Enjoy Epcot® at your leisure before joining us for dinner and drinks at The American Adventure.
Then view a spectacular fireworks show from the French Island Terrace with dessert and cordials.