Conference Agenda

Sunday, March 8, 2009

1-6pm

Conference Registration Lafite Ballroom Foyer

	Breakout A	Breakout B	Breakout C
2:15-3:15	Identify Drivers of Managed Care Plan Utilization Hong Jin, Analytic Partners Nancy Smith, Analytic Partners	Maximizing your Brand’s Potential through Brand Equity Modeling Justin Edge and Joanne French, Knowledge Networks, Inc.	Leveraging Comprehensive Brand and Market Knowledge for Success in a Challenging Environment Mike Nestler, AlphaDetail
3:15-3:45		Break
3:45-4:45	A Day in the Life: Using Video Diaries to Capture Insights and Advance Your Brand Larry Anderson, MedImmune & Carla R. Lewandowski, Insight Research Group	Small Budgets, Small Pipelines  - Emerging Trend for Big Pharma, Old Hat for Biotech Ryan Fisher, Vertex Pharmaceuticals	Does a Spoonful of Sugar Really Help the Medicine Go Down? Save Time & Money with Hypothesis-driven Research to Assess Product Formulation Options Suzanne Litke and Jill Glathar, Ph.D., National Analysts Worldwide

5-6	New Member Reception See new member & new member guide information
6-8	Welcome Cocktail Reception
10p-12a	Hospitality Event

Monday, March 9, 2009

6:30-7:45	Continental Breakfast
8-9:15	General Session Welcome The Future of Health Care: Challenges and Opportunities in Pharmaceutical Markets Keynote: Jeffrey Bauer, Ph.D. Author of “Paradox and Imperatives in Health Care: How Efficiency, Effectiveness, and E-Transformation Can Conquer Waste and Optimize Quality”
9:15-9:30	Coffee Break
9:30-11:30	Maximizing Promotional Campaign Value Through Effective ROI Measurement An Interactive Panel Discussion David Wood, Ph.D. & Patrick Brundage, marketRx, a Cognizant Company  Hans Nagl, Shire Ltd., David Moore, Genentech, Gautham Nagabhushana, Boehringer-Ingelheim & Derek Jones, AstraZeneca

11:30-12:45	Lunch
12:45-1:45	The Perfect Storm in Pharmaceutical Marketing Research – and What to Do About It Richard Vanderveer, Ph.D., GfK Healthcare  Discuss this topic now with Dick Vanderveer on the PMRG OC Select the "A New World for Health Care ... " Discussion Group
2-3	You’re PMRG’s Customer. How Can We Improve Your PMRG Experience? Join your colleagues to discuss the educational offerings you want at  The PMRG Institute, the OC, in between & beyond  Client/Manufacturer Session Supplier/Consultant Breakout
3-3:15	Coffee Break

	Breakout A	Breakout B	Breakout C
3:15-4:15	Uncovering Emotional Drivers through Photographic Images for Use in Early Stage Product Development Nicole Maher, GlaxoSmithKline and Will Leskin, M/A/R/C Research	Creating a New Brand for a Biotech: Focus on the Steak  Not the Sizzle Ramgopal Rao, Vitreo Retinal Technologies and Tim O’Rourke, Ph.D., Healogix	Integrating Complex Data in a Volatile World A Panel Discussion on Current and Evolving Practices Rebecca Hudson, Xanodyne Pharmaceuticals, Inc. Michael Tier, Wyeth Pharmaceuticals and Michael Tucker, Ph.D., TVG Marketing Research & Consulting
4:30-5:30	Maximizing Message Impact  Jack Bush, Alcon & A.K. Pradeep, Ph.D., NeuroFocus	Reduce, Reuse, Recycle ... Data Jeff Gustaitis, Boehringer Ingelheim and Melinda Spaulding, Practical Insights  Discuss this topic now with the Speakers  on the PMRG OC Select the "2009 ANC Forums" Group	Using Channel Optimization Segmentation to Maximize Communication in a Dynamic Sales Market Josh Rossol, Ph.D., Ziment

6-9   6-8   8-9	Consultant Fair Dinner Dessert
9-11	Hospitality Event

 Tuesday, March 10, 2009

6:45-8	Continental Breakfast
8-9:30	General Session Welcome Understanding, Influencing, and Maximizing Brand in a Digital World Where Consumers Control Content Mark Bard, Manhattan Research  Michelle R. Blechman, Abbott
9:30-10:30	PMRG ... The Future
10:30-11	Coffee Break

	Breakout A	Breakout B	Breakout C
11-12	Go with the (Patient) Flow – A Strategic Analysis    Candace Anderson, Cephalon Sharon S. Paik, and Paul Snyderman, Ph.D., Ipsos Healthcare	Look Beyond Where the Light is Shining: Linking Convergent Streams of Data to Illuminate a Brand’s Path to Success  Susan Lee Simpson, Ph.D. and Thomas M. Mills, Burke, Inc.	A New Paradigm for Brand Usage and Attitude Studies: Re-Defining Both the Client/Agency Relationship and the Market Model  Jonathan Kay and Jochen Ertl, TNS Healthcare

12-2	Consultant Fair & Lunch
2-3:15	General Session  Lessons from Academia When Global Brands Need Local Branding … And Why? A Panel Discussion of the Pharma/Biotech Relevance of “Consumer Packaged Goods in the United States: National Brands, Local Branding” Winner of the 2008 Paul E Green Award for Best Article Moderator: Debbie Kossman, National Analysts Worldwide  Panelists: Karl Speak  Colleen Foley, Abbott Laboratories Wendy Mayer, Pfizer, Inc. Miranda Gill, Celgene
3:15-3:45	Coffee Break
3:45-5:15	General Session Managing a Brand Keynote: Karl Speak, Brand Management Consultant Author of “Be Your Own Brand”  Discuss this topic now with the Karl Speak  on the PMRG OC Select the "2009 ANC Forums" Group Closing Remarks & The PMRG Institute Announcements
6-8 9:30-11:30	Dinner at the Wynn from 6-8 p.m. followed by  a 9:30 p.m. show of Ka by Cirque du Soleil at MGM Grand. Shuttles will depart the Wynn from 8-8:30 p.m. and will deaprt the MGM at 11:15 p.m. KÀ the unprecedented, gravity-defying production by Cirque du Soleil takes adventure to an all new level. Be awed by a theatrical landscape, as an entire empire appears on KÀ colossal dynamic stage and a captivating display of aerial acrobatics envelops the audience.
8-10	Hospitality Event

Agenda current as of 3/16/09