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You are here: About PMRG * Mission & Vision

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PMRG advances the principles, practice and power of healthcare marketing research by creating a community that
both supports individual professional development and acts as an advocate for the profession as a whole.
 

PMRG is a community where healthcare marketing researchers can learn, interact and thrive. Through PMRG, you can:

  • Access cutting-edge information that supports professional development
  • Build the leadership skills necessary to translate functional excellence into pivotal roles in business decision-making
  • Initiate dialogues that provide networking opportunities and unstructured learning

PMRG supports our community's members by:

  • Advocating for the profession by forming alliances with academia and related organizations
  • Increasing the prestige of the profession to help market researchers build careers of influence

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