PMRG advances the principles, practice and power of healthcare marketing research by creating a community that both supports individual professional development and acts as an advocate for the profession as a whole.

PMRG is a community where healthcare marketing researchers can learn, interact and thrive. Through PMRG, you can:

• Access cutting-edge information that supports professional development
• Build the leadership skills necessary to translate functional excellence into pivotal roles in business decision-making
• Initiate dialogues that provide networking opportunities and unstructured learning

PMRG supports of our community's members by:

• Advocating for the profession by forming alliances with academia and related organizations
• Increasing the prestige of the profession to help market researchers build careers of influence