A call for member support:
PMRG partners with like-minded market research association to amend California bill that threatens our shared industry—and invites all PMRG members to join in supporting these efforts by contacting their California representatives
Minneola, Fla.—PMRG has recently established a partnership with The Insights Association (the organization recently formed by the merger of CASRO and MRA) to advocate for the amendment of California Senate Bill S.B. 790 (Health care providers: gifts and benefits). This bill, as currently written, would outlaw the payment of honoraria to healthcare professionals by market research companies. The bill has passed in the California Senate and moved to the State Assembly. Should it pass through the State Assembly and be signed into law by Governor Jerry Brown, the healthcare market research industry will be severely impaired.
“As with similar past bills at the federal and state level aimed at increasing transparency in health care and limiting financial incentives for physicians to prescribe specific products, PMRG agrees with the overall intentions of this bill,” explains PMRG Executive Director Stephanie Reynders. “However, market research is not aimed at influencing physicians, but at understanding their perspectives to identify unmet needs for treating and curing disease—a critical and ongoing service that benefits providers, patients, and our overall healthcare system.”
PMRG and Insights Association have drafted an amendment to the bill that will exempt legitimate research and the payment of honoraria for research purposes. The associations have further hired a lobbying firm help secure this proposed amendment, and will be sharing the cost of this effort. Member support is also needed to strengthen the impact of these efforts. If you conduct business in California, please write to your State Assembly Member on the importance of preserving the right to conduct research in California. Find your representatives at assembly.ca.gov.
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