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In this challenging market research environment, the need for insightful, actionable research is greater than ever. And, as research continues to take an ever-larger role in driving strategic marketing decisions, so grows the need for the innovative application of techniques, methodologies and professional skills.
That's why the future market researcher needs the tools - and the skills - to communicate precise and focused insights. Using the latest collaboration, presentation and critical thinking skills will transform the role of market researchers into a more consultative role.
The PMRG Institute 2012, Getting Ahead of the Curve – Advancing the Marketing Researcher, will help you embrace innovation - so you can work smarter, not harder. At The PMRG Institute, you'll learn how to infuse creativity, apply the latest techniques and hone vital skills to increase your value to your team, company and other stakeholders.
Join hundreds of your industry colleagues from around the world for our new poster sessions, educational sessions,
15+ hours of networking and these exciting keynote speakers …
 Dan Roam, International Best-Selling Author of The Back of the Napkin and Unfolding the Napkin, is the Founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. He will introduce us to "Vivid Thinking," a powerful, yet simple technique which combines our verbal and visual minds so we can think and learn quicker; teach, sell, and inspire more effectively; and get stuff done in a whole new way.
 Ian Lewis is Partner and Director of the Research Impact Consulting Practice for Cambiar LLC, and a contributing author of Leading Edge Marketing Research: 21st-Century Tools and Practices. He will share the results of the 2012 Cambiar Future of Research Study, bringing clarity to the reality of what is happening in marketing research today - and the challenges and opportunities that new reality brings. Ian Lewis will inform, challenge and inspire you to embrace change and to help set a direction for the future that will enhance the practice and power of healthcare marketing research.
The complete agenda will be announced the week of June 25. New on the agenda this year will be a poster session featuring a special carve out for student posters. Interested in sponsoring travel stipends for student contributors? Contact Heidi Boyle at heidi@pmrg.org and support our next generation market researchers.
Don't forget to let your professional network know you're attending by using PMRG's LinkedIn Event Page and our other social media outlets. Join us on   
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